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Press release from Business Wire

New GE LED Retail Lamps Freshen Old-World Market and Stock up 10 Million kWh Savings

Tuesday, June 04, 2013

New GE LED Retail Lamps Freshen Old-World Market and Stock up 10 Million kWh Savings

10:31 EDT Tuesday, June 04, 2013

EAST CLEVELAND, Ohio (Business Wire) -- At The Fresh Market, shoppers can catch not only a delectable aroma but also the hint of classical music in the air. When the specialty grocery retailer decided to test updated indoor lighting at its new stores—to be followed by updated lighting at some existing stores—it wanted an energy-saving LED replacement lamp with a high color rendering index (CRI) and long life. After a thorough evaluation, it found its final answer in GE's energy smart® 17-watt LED PAR38 Retail lamp. Once all installations are complete, GE's grocery store lighting solution will result in a more than 10 million annual kilowatt hour (kWh) reduction.

GE's new PAR38 LED lamps help The Fresh Market maintain its specialty atmosphere by enhancing the co ...

GE's new PAR38 LED lamps help The Fresh Market maintain its specialty atmosphere by enhancing the color quality of goods and produce. (Photo: General Electric)

The Fresh Market first started to evaluate its retail lighting energy costs in 2011 and launched into a thorough trial and evaluation period with the help of its distributor partner Illuminating Technologies.

“We didn't just replace 10 or 15 lights in one area of the store—we actually asked suppliers to provide us with 300 lamps for a complete store retrofit so our executives could properly evaluate the light levels, quality and spread,” says Paul Poole, energy and engineering manager for The Fresh Market.

GE's PAR38 LED lamps helped The Fresh Market maintain its retail atmosphere by enhancing the color quality of goods while reducing glare, consuming less energy and generating less heat than the traditional halogen lamps they replaced. Since March 2011, The Fresh Market has installed nearly 17,000 LED replacement lamps in its stores. Once all 130+ locations are complete this year, its comprehensive lighting update will translate to a total annual energy reduction of more than 10 million kWh.

“Moving forward,” Poole said, “we plan to take a hard look at any store lighting that isn't currently LED.”

Visit to learn more.

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit

GE Lighting
David Schuellerman, 216-266-9702

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