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Press release from Business Wire

Vidal Sassoon Pro Series Celebrates the 50th Anniversary of the Iconic Bob Haircut with the “Show Your Genius” Contest

<p class='bwalignc'> <b>-- Actress Jaime King Helps Kick off Contest with New Sassoon Style at New York Salon Event --</b> </p>

Wednesday, June 05, 2013

Vidal Sassoon Pro Series Celebrates the 50th Anniversary of the Iconic Bob Haircut with the “Show Your Genius” Contest

12:22 EDT Wednesday, June 05, 2013

CINCINNATI (Business Wire) -- In 1963, Vidal Sassoon's iconic bob and five-point cut set a new standard in hairdressing, igniting a movement of women worldwide to emulate the iconic look. Fifty years later, Vidal Sassoon Pro Series is further celebrating this milestone anniversary and the genius of the bob's design by launching the “Show Your Genius” Facebook contest, asking women to flaunt their hair genius for a chance to win $1,000 among other prizes.

Jaime King debuts her Vidal Sassoon Pro Series faux bob at Sassoon Salon New York Uptown for the 50t ...

Jaime King debuts her Vidal Sassoon Pro Series faux bob at Sassoon Salon New York Uptown for the 50th anniversary of the bob. (Photo: Business Wire)

To kick off the contest, Vidal Sassoon Pro Series collaborated with Sassoon Salon New York Uptown on June 4th and offered haircuts at the 1963 price of just $7 to celebrate the 50th anniversary of the iconic bob haircut. After getting the hands-on help of Sassoon professionals, attendees used Facebook to submit their new look for a chance to win.

Actress Jaime King joined the event and was the first to debut her new Sassoon-inspired look. The look was selected by Vidal Sassoon Pro Series Facebook fans who voted on various styles prior to the event. Fashion and celebrity hairstylist and Vidal Sassoon Pro Series Ambassador, Ben Skervin created Jaime King's winning look – the faux bob. The faux bob is often worn by celebrities who are inspired by the look Vidal Sassoon created 50 years ago.

“As someone who trained at Vidal Sassoon, the bob is a very important haircut to me,” says Skervin, who trained at the Vidal Sassoon Academy in London. “It was the second haircut that I ever learned to do. The line had to be so sharp – it took quite a few months to master.”

Vidal Sassoon Pro Series will continue to celebrate hair genius with the “Show Your Genius” Facebook contest by inviting fans to share a “selfie” of their best hairstyle. The grand prize winner will receive $1,000, a year's supply of Vidal Sassoon Pro Series products and vintage 1960s earrings to complete the perfect head-to-toe look. Other participants will be entered to win Vidal Sassoon Pro Series products and additional prizes. To participate, simply upload an image to the Vidal Sassoon Pro Series Facebook page for your chance to win. Fans can submit their best hairstyle from now until June 18, 2013, and will then have the opportunity to vote on the top looks. Additional prizes will be distributed throughout the contest for participating and voting.

About Vidal Sassoon Pro Series
Vidal Sassoon Pro Series is perfected by experts and deeply rooted in our founder's expertise and original vision that all women should have good hair. This affordable, salon-inspired line provides women with everything they need to personalize and create beautiful looks at home. The line offers five care and styling sub-collections, one styling and finishing collection and an at-home color kit available in 18 exceptionally vibrant shades. Vidal Sassoon Pro Series is available at mass retailers. For more information, visit or

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

DeVries Global
Briana Redman, 646-253-0238
Katie Reback, 212-891-0490

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