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Press release from Business Wire

Accenture Selected by Carlsberg to Deliver SAP Solution in Western Europe

Thursday, June 06, 2013

Accenture Selected by Carlsberg to Deliver SAP Solution in Western Europe

04:00 EDT Thursday, June 06, 2013

COPENHAGEN, Denmark (Business Wire) -- Accenture (NYSE: ACN) has been selected by Carlsberg, one of the world's leading brewery groups, to deliver an SAP solution supporting six functional business areas within Western Europe. The new single underlying system is designed to improve efficiency and improve customer service throughout Europe. Financial terms of the three-year contract were not disclosed.

The implementation is expected to be completed during 2015, when it will cover all key markets across Carlsberg's European operations. The new single solution will replace a series of stand-alone systems currently operating in the region, and will benefit Carlsberg's sales, finance, production, logistics, procurement and planning functions.

The agreement supports Carlsberg's “Business Standardisation Programme” and supply chain integration (BSP1), which aims to improve capabilities, customer service and efficiency, increase speed and deliver an improved return on its investments.

"We chose Accenture because of their vast industry experience and our track record of successful collaborations with them over recent years,” said Iain Gow, Vice President BSP1 at Carlsberg. “Accenture understands Carlsberg and our focus on the high quality solutions needed to help us achieve our goal of continuous improvement.”

“Carlsberg's program of standardization and supply chain integration with its quest for greater efficiencies, and increased agility in order to capture growth opportunities, is characteristic of high performers in the consumer goods sector,” said Henrik Rasmussen, a managing director in Accenture's Consumer Goods & Services practice. “The standardized solution that we intend to deliver will support Carlsberg to launch new products faster and enhance its customer service experience.”

The contract announced today follows an agreement between Accenture and Carlsberg Breweries A/S announced in January 2011 covering the delivery of applications services to Carlsberg's European operations. It also complements an agreement announced in April 2009 by Accenture and Carlsberg Breweries A/S, under which Accenture supported Carlsberg's SAP implementations in Europe and the delivery of a common enterprise resource planning platform.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 261,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is

About Carlsberg Group

The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg, and Tuborg brands are among the eight biggest brands in Europe. More than 41,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectolitres of beer, which is about 34 billion bottles of beer.

Matt Samuel, + 44 207 844 2055
BSP1 Communications, Carlsberg
Christina Siewartz Nielsen, + 45 2278 1692

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