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Press release from Business Wire

Call of Duty® Kicks Off Electronic Entertainment Expo 2013 with World Premier Livestream of Call of Duty®: Ghosts Gameplay

<p class='bwalignc'> <i><b>Activision Brings E3 to Fans First with “Call of Duty: Ghosts All Access” – Global Telecast of Live Next Generation Gameplay Levels “No Man's Land” and “Into the Deep”</b></i> </p> <p class='bwalignc'> <i><b>Live Broadcast aired on DIRECTV, CallofDuty.com, on Consoles and Global Online Destinations across the Web</b></i> </p> <p class='bwalignc'> <i><b>Fans also had Sneak Peek of Massive, Unprecedented Video Wall Set to Blow Attendees Away On-site at E3 this Week; Call of Duty's “Show Mode” Features State-of-the-Art Visual/Sound Effects, Pyrotechnics, Wind, Smoke/Fog to Highlight Original Call of Duty Content, Set to be THE Event of the Show</b></i> </p> <p class='bwalignc'> </p>

Sunday, June 09, 2013

Call of Duty® Kicks Off Electronic Entertainment Expo 2013 with World Premier Livestream of Call of Duty®: Ghosts Gameplay

14:30 EDT Sunday, June 09, 2013

LOS ANGELES (Business Wire) -- Let the games begin. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), kicked-off E3 early this year with an unprecedented live telecast to fans around the world, showcasing a first look at new gameplay from the upcoming Call of Duty®: Ghosts . Featuring an all-new world, new story, new characters and new experiences, all powered by a new, next-gen engine, Call of Duty: Ghosts is not only a stunning leap forward for the mega-hit franchise, but also showcases what's possible on next generation consoles. Hosted by Spike TV's Geoff Keighley and Internet personality iJustine, the live 30-minute broadcast titled “Call of Duty: Ghosts All Access” gave fans of the worldwide phenomenon the first chance to go behind the scenes with Activision's acclaimed studio Infinity Ward, for a look at the upcoming title two days before the start of 2013 Electronic Entertainment Expo (E3 Expo).

"Every year our team puts on an amazing production to showcase our games at E3, a spectacle that delivers an epic, immersive experience that takes your breath away. Yet all our fans aren't able to be here and share in the moment," said Activision Publishing CEO, Eric Hirshberg. "So, since our fans can't come to E3, we're bringing E3 to them. This year we're making sure the Call of Duty community is first in line to see Call of Duty: Ghosts as we kick-off what's going to be a historic week."

Gamers saw the level “Into the Deep,” a beautiful and awe-inspiring underwater mission that pulses with lifelike realism and heart-pounding tension; “No Man's Land,” an eerie glimpse at the aftermath of a world recovering from a catastrophic event, as well as the first chance for gamers to get their first peek at Riley, the new canine character in Call of Duty: Ghosts . The televised special, which was broadcast live on television on DirecTV, on consoles and on popular online outlets around the world, offered viewers a sneak peek at the gameplay a full two days before the industry commences its annual E3 conference. The global telecast also featured a series of interviews with members of the Infinity Ward development team, as well as Academy Award ® winning writer Stephen Gaghan, who is penning the script for the new title.

Fans also got a sneak peek at a massive, immersive and unprecedented video wall built by Activision for show attendees on-site at E3. Call of Duty's “Show Mode” experience also features state-of-the-art visual/sound effects, controlled pyrotechnics, wind, smoke and low-lying fog to highlight original Call of Duty content, providing a truly unique experience for attendees at the show.

With an amazing level of attention down to the smallest detail, where each hair is noticeable on character models, scratches and bruises are apparent, and even the dirt beneath fingernails of characters are recognizable, Call of Duty: Ghosts sets a new bar of visual fidelity and near photorealism without sacrificing any performance, maintaining the hallmark of 60 frames per second—on every platform—to provide that signature Call of Duty smoothness and gameplay.

“Our new tech is allowing us to deliver an absolutely stunning next generation Call of Duty experience on Xbox One, PS4 and PC, but that's not all. The Xbox 360 and PS3 versions will reap the benefits of our new tech as well, which we believe will make this the most striking Call of Duty game ever created, regardless of what platform our fans choose,” said Infinity Ward, executive producer, Mark Rubin.

The stunning new Call of Duty created by Infinity Ward, Activision's acclaimed development team behind the original Call of Duty® and the award-winning Call of Duty®: Modern Warfare® series, will be showcased this week at E3 in LA at Activision's booth #647 in the South Hall. For the latest intel, check out: www.callofduty.com/ghosts, www.facebook.com/CODGhosts, or follow on Twitter @InfinityWard. Call of Duty: Ghosts is not yet rated.

Call of Duty: Ghosts will release on Xbox 360 video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and PC on November 5. Call of Duty: Ghosts will also release on the Xbox One, the all-in one games and entertainment system from Microsoft, and PlayStation® 4 later this year.

For fans that missed the “Call of Duty: Ghosts All Access” broadcast, go to www.callofduty.com/ghoststo watch the replay.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected Call of Duty: Ghosts release date of November 5, 2013, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY, MODERN WARFARE and CALL OF DUTY GHOSTS are trademarks of Activision Publishing, Inc. Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. All other trademarks and trade names are the properties of their respective owners.

Activision Publishing, Inc.
Kyle Walker, 424-744-5677
Sr. PR Manager
kyle.walker@activision.com

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