Press release from Business Wire
Manchester United Signs Sponsorship with INVEX Bank, Mexico
<ul> <li class='bwlistitemmargb'> First financial services partners in North America </li> <li class='bwlistitemmargb'> Granting exclusive rights to produce and market Manchester United branded credit cards to the Club's 24 million Mexican followers. </li> </ul>
Monday, June 10, 2013
Manchester United Signs Sponsorship with INVEX Bank, Mexico11:00 EDT Monday, June 10, 2013
MANCHESTER, England (Business Wire) -- (NYSE:MANU) English Premier League champions, Manchester United have signed a four year sponsorship with Mexican banking group, INVEX.
This new agreement between the prominent banking group and Manchester United will give INVEX the exclusive rights to produce and market Manchester United branded credit cards to the Club's 24 million Mexican followers.
Founded in 1991 INVEX's aim is to provide excellent service whilst continuing to grow into Mexico's leading bank, using cutting edge technology and specialised services. With branches in all of Mexico's principal cities, INVEX has an annual turnover of $252 million and a strong database of more than 100,000 credit card customers.
The INVEX Manchester United Credit Card will offer the Club's loyal Mexican fans unique benefits and offers including discounts at the Club's online store and Manchester United membership programme. In addition to this cardholders will also be offered money-can't-buy prizes such as signed shirts and match tickets.
Manchester United Commercial Director, Richard Arnold comments:
‘Mexico is well known for its love of football and Manchester United is lucky enough to have some 24 million loyal and passionate followers in the country. No-one could forget the fantastic reception the Club received in 2010 when the team opened the Chivas Stadium in Guadalajara. Our partnership with INVEX shows our commitment to these fans and we are delighted to be partnering with such an innovative organisation. INVEX has recognised Manchester United's popularity in Mexico and together we will work to bring those fans not just a great opportunity to engage with the Club, but also a winning financial product.'
Juan Guichard, CEO of INVEX, on this partnership:
‘We are extremely proud to be the first bank in Mexico to place in the market a Manchester United Credit Card. It is a great honour to link our 100% Mexican brand with the most successful football club in the UK and one of the most important teams in the entire world. At INVEX we work hard to be not just a bank, but a financial partner, that is why alliances like this are so meaningful to us. I'm sure Manchester United's fans will be highly interested in all the great benefits of using this new Credit Card.'
The INVEX Manchester United Credit Card is only available in Mexico and can only be applied for online or via an INVEX customer care centre. For more information visit www.invextarjetas.com.mx
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 61 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Manchester United Ltd
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