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Press release from Business Wire

EA SPORTS UFC Gameplay Features Will Make You Feel the Fight

<p class='bwalignc'> <i>The Next Generation of Fighting Begins Spring of 2014 on Xbox One and PlayStation 4</i> </p>

Monday, June 10, 2013

EA SPORTS UFC Gameplay Features Will Make You Feel the Fight

17:00 EDT Monday, June 10, 2013

REDWOOD CITY, Calif. (Business Wire) -- Electronic Arts Inc. (NASDAQ: EA) announced today the gameplay features for EA SPORTSTM UFC ® . Powered by EA SPORTS IGNITE technology, feel the fight as the action, emotion, and intensity inside the Octagon™ are brought to life in ways that were never before possible in a video game. The next generation of mixed martial arts fighting begins spring of 2014 when EA SPORTS UFC is released for the Xbox One and the PlayStation®4.

“We are very excited to deliver the most realistic fighting experience ever achieved,” said Dean Richards, General Manager, EA SPORTS UFC. “With a talented and experienced team at the helm, and powered by EA SPORTS IGNITE, we've created a gameplay feature set for EA SPORTS UFC where every fighter, every strike, every takedown and submission will bring you inside the Octagon like no game ever has before.”

“I couldn't be more excited about the work that the team at EA SPORTS has done on the upcoming UFC game,” said Dana White, President, UFC. “It's been a great partnership and even though it is still early in development, the game looks amazing. It will be groundbreaking! Fans of all combat sports will love it and have a lot to look forward to in the spring of 2014.”

EA SPORTS UFC GameplayFeatures

Watch the EA SPORTS UFC Official E3 2013 Trailer - Feel the Fight

  • MMAi – A mixed martial artist's mind is as important as his heart. Every licensed fighter in the game will have changing goals and fight plans, based on their real-life tendencies and each fight situation. Stop their Plan A, and they will adapt to Plan B or C. Down on the scorecards, look for the AI to end the fight with a knockout or a submission. A smarter opponent equals a more challenging and unpredictable fight.
  • Real-Time Exertion – A UFC bout is one of the most physically demanding sports on the planet requiring mixed martial artists to give it their all with every movement. Real-Time Exertion brings each moment of that action to life in your gameplay experience. Through real-time vein popping, skin discoloration, muscle flex, as well as signs of fatigue setting in through the course of each round, you will witness the effort it takes to be one of the best fighters in the world.
  • Fighter Likeness and Facial Animations – EA SPORTS UFC will set a new bar for character likeness and emotion in gaming. Every single licensed fighter in the game has been created from high resolution 3D head and body scans to deliver revolutionary character likeness and authenticity. Powered by EA SPORTS IGNITE, new facial animation technology delivers more expression, emotion and will communicate greater sense of awareness and intelligence in the Octagon.
  • Full Body Deformation – Until now, simulation of physical contact between fighters was limited to bodies that barely made contact with each other; as a result, they looked and behaved like action figures made of plastic rather than elite athletes. The team that revolutionized sports by bringing authentic physics to Fight Night changes the game again with an all-new, full-body deformation system that moves and displaces the fighter's flesh in real time. For the first time, the strength of every submission and power of every strike will truly make an impression.
  • Precision Movement – MMA is a sport of inches, where every step counts and every movement matters. Powered by EA SPORTS IGNITE, the Precision Movement locomotion system grounds the fighters, eliminating unrealistic slipping and sliding across the canvas. More realistic physics-driven movement delivers morerealistic action as the overall transfer of energy from the ground up delivers more impactful and believable strikes and takedowns.
  • Dynamic Striking – A mixed martial artist uses the environment to his advantage and for the first time in a UFC game, you can too. A dynamic environment allows you to pull off jaw-dropping moves using the Octagon, including roundhouse kicks, superman punches and much more. Combine those abilities with the best striking technology in the industry and that one perfect strike could change the fight.
  • Strategic Submission Battles – To own the belt, you have to be dominant on your feet and on the mat. EA SPORTS UFC reinvents the ground game to create a battle for position and control that captures the strategy of a submission battle. Like the real sport, in EA SPORTS UFC fighters will work through multiple stages as they work to advance or escape from a fight-ending submission.
  • Real Damage – Every fighter knows that one good shot can ruin your day. EA SPORTS UFC introduces a non-linear damage system which can result in big damage coming from a single strike. The system produces a greater variety of cuts and contusions that is true-to-life and has never been possible in a simulation fighting game.

EA SPORTS IGNITE blends new technology withthe best rendering, run-time physics, animation, intelligence, locomotion, and online systems from across EA into one powerful, new engine. Athletes will possess human-like intelligence for advanced decision-making, players will have the agility required to change speeds and directions with true athletic motion, and living worlds will make the game experience as rich and dynamic as real-world stadiums and arenas. To see how EA SPORTS IGNITE will power EA SPORTS games on next generation consoles, visit the EA SPORTS IGNITE website.

Assets:

To download assets, please visit the EA press site at http://info.ea.com. Visit the EA SPORTS UFC website for more details.

EA SPORTS UFC is in development at EA Canada in Vancouver and has not yet been rated by the ESRB or PEGI; visit www.esrb.org and www.pegi.info for more information. Become a fan of EA SPORTS UFC on Facebook and follow us on Twitter.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX, and EA SPORTS UFC. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 285 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.ea.com/news.

The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission. EA SPORTS UFCis an Officially Licensed Product of Zuffa LLC. All Rights Reserved.

EA SPORTS
Duke Indrasigamany, 604-456-3150
Manager, Communications
dukei@easports.com
Colin Macrae, 604-456-3685
Sr. Director, Communications
cmacrae@easports.com

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