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Press release from Business Wire

This Father's Day, P&G Helps You Celebrate “The Everyday Effect” of the Little Things Dads Do

<p class='bwalignc'> <i><b>P&G Survey Indicates Dads Just Want a Simple “I Love You” for Father's Day</b></i> </p>

Wednesday, June 12, 2013

This Father's Day, P&G Helps You Celebrate “The Everyday Effect” of the Little Things Dads Do

11:00 EDT Wednesday, June 12, 2013

CINCINNATI (Business Wire) -- With Father's Day approaching, many of us will be scrambling for the perfect Father's Day gift. So what's best? Actually, based on a survey conducted by P&G (NYSE: PG), the Company that brings you brands such as Gillette®, Pampers®, Old Spice® and Tide®, it turns out that dads most appreciate their children saying “I love you!” or having their child prepare them a special meal or snack. In fact, 87% of those surveyed prefer to be on the receiving ends of such treats than getting a card or gift for Father's Day.

P&G shares The Everyday Effect with Dads. (Photo: Business Wire)

P&G shares The Everyday Effect with Dads. (Photo: Business Wire)

To celebrate the special things Dad does every day, P&G is releasing The Daddy Effect, the next video in The Everyday Effect video series. This video is an invitation for everyone to share the big emotions that come from small moments with Dad. To share the one everyday thing Dad does that means the most to you, simply visit P&G's Facebook Page and upload a photo or video and submit your story. It may even be used next month in P&G's first ever piece of crowd sourced TV commercial.

Everyday, a father's simple, ordinary actions make life better, just as P&G brands do for families around the globe. Let Dad know he had a positive impact by sharing your story.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

P&G North America External Relations
Christopher Vuturo, 513-622-3175 (t)
513-503-3591 (m)

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