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Press release from Business Wire

Procter & Gamble and Stella McCartney Announce Fragrance License Agreement

Friday, June 14, 2013

Procter & Gamble and Stella McCartney Announce Fragrance License Agreement

02:30 EDT Friday, June 14, 2013

GENEVA & LONDON (Business Wire) -- The Procter & Gamble Company (NYSE: PG) and Stella McCartney today announced that P&G Prestige has signed a contract to enter into a license agreement with Stella McCartney to manufacture and sell designer fragrance products. Effective September 13, 2013, P&G will begin to develop and market new initiatives under the Stella McCartney brand name.

“Stella McCartney is a truly iconic global brand with a modern, naturally sexy and confident approach to fashion. She has a unique, responsible approach to luxury and design. We look forward to extending that approach to beauty even further,” said Joanne Crewes, President, P&G Prestige. “Stella McCartney enhances the P&G Prestige portfolio, and her passionate consumer base will enable us to reach more women around the world. Her unique point-of-view combined with our expertise in the fine fragrance category, our core strengths in brand building and innovation, and our global retail partnerships, create a perfect partnership for global growth and expansion. We are thrilled!”

Stella McCartney commented: "It is just an incredibly exciting time to look at the world of Stella McCartney beauty and to have such an opportunity with such a great partner in P&G Prestige that understands my beliefs. I am incredibly excited to get working and to start a new world of beauty for us. There is so much energy already and we haven't even started, I just feel like we can do really wonderful things and explore the world of beauty, together, as a team.”

The signing of the Stella McCartney fragrance license is consistent with P&G Prestige's strategy to grow the business with strong brands with global leadership potential. Stella McCartney is complementary to P&G's existing designer fragrance portfolio and expands upon their strong luxury fragrance brands.

ABOUT P&G Prestige:

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pantene®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Cover Girl®, and a leading Prestige division that spans from point of market entry consumers to high end luxury beauty with global brands such as SK-II®, Hugo Boss®, Dolce&Gabbana®, Gucci®, Lacoste®, James Bond 007® and Puma®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

ABOUT STELLA MCCARTNEY:

Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian and animal activist, Stella McCartney does not use any leather or fur in her designs or allows any animal testing. The brand's ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 25 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide. For more information, please visit stellamcartney.com.

P&G
Michela Ratti, Director, P&G Prestige Communications, +41.79.593.4143
Ratti.m@pg.com
or
Brent Miller, Associate Director, P&G Prestige Communications, +41.79.566.6410
Miller.br.4@pg.com
or
STELLA MCCARTNEY
Stephane Jaspar, Director, Worldwide Communications, +1-212-627-1583
Stephane.jaspar@us.stellamcartney.com

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