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Press release from Business Wire

Snoopy's Back: Snoopy, the World's Most Beloved Beagle and the Longest Flying Character in Macy's Thanksgiving Day Parade® History, Returns This November to Delight Millions of Fans

Tuesday, June 18, 2013

Snoopy's Back: Snoopy, the World's Most Beloved Beagle and the Longest Flying Character in Macy's Thanksgiving Day Parade® History, Returns This November to Delight Millions of Fans

08:00 EDT Tuesday, June 18, 2013

NEW YORK (Business Wire) -- The beagle's clinched the title, no question about it, as Snoopy, the world's most famous companion with a wildly imaginative, supremely confident, canine master of disguise personality, prepares for his return to the 87th Annual Macy's Thanksgiving Day Parade®. On Thursday, Nov. 28, the newest Snoopy balloon will take flight along with his pal Woodstock marking another record-setting stint in the holiday spectacle. The Charles M. Schulz classic comic character will soar in his 37th Macy's Parade, cementing Snoopy's long-standing record for most appearances and most balloon versions, seven in total since the 1960s.

Snoopy returns to the Macy's Thanksgiving Day Parade this November marking a record 37th flight in t ...

Snoopy returns to the Macy's Thanksgiving Day Parade this November marking a record 37th flight in the holiday spectacle (Photo: Business Wire)

“Seeing Snoopy take to the sky for his record breaking 37th flight is truly an incredible thrill,” said Amy Kule, executive producer of the Macy's Thanksgiving Day Parade. “As the many millions of Macy's Parade fans know, Snoopy and the Macy's Thanksgiving Day Parade are synonymous and this seventh iteration of this magnificent beagle and his rascally friend Woodstock will carve an indelible image in the sky as he has ever since the late 1960s.”

“When the holiday season arrives, fans around the world immediately think of Peanuts,” said Leigh Anne Brodsky, managing director of Peanuts Worldwide and Iconix Entertainment. “The classic television specials are treasures for fans of all ages, and of course Thanksgiving would not be the same without Snoopy in the Macy's Parade.”

Snoopy will return to the sky over New York City for a holiday trip with his pal Woodstock perched on his head. Gliding down Manhattan, Snoopy and Woodstock will delight more than 3.5 million spectators and more than 50 million television viewers nationwide. Designed by the artists of Macy's Parade Studio in collaboration with the PEANUTS team, the newest Snoopy and Woodstock balloon giants are sure to live up to the incredible high-flying legacy of their predecessors.

Snoopy debuted in the 1968 Macy's Parade and has been a crowd favorite ever since. Over the years, Snoopy has taken on a variety of roles from an Astronaut (1969-1977) to an Ice Skater (1986-1987). From 1988 to 1994 he appeared as Ice Skater Snoopy along with his pal Woodstock. From 1999 to 2001 he partied down Manhattan as Millennium Snoopy. His last Macy's Parade incarnation saw Snoopy return as the Flying Ace (1968, 1978-1985, 2006-2011), hunting down the dreaded Red Baron.

The 87th Annual Macy's Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 28, 2013 from 9 a.m. – Noon in all time zones.

About the Macy's Thanksgiving Day Parade (NYSE: M):

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than two-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO (R), and MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Macy?s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Peanuts Worldwide
Melissa Menta, 212-293-8506
mmenta@peanuts.com

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