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Press release from Business Wire

Sun Life Financial Wins Award for Long term Disability Research

<p class='bwalignc'> Sun Life is the only employee benefits carrier to garner award for print marketing </p>

Tuesday, June 18, 2013

Sun Life Financial Wins Award for Long term Disability Research

13:10 EDT Tuesday, June 18, 2013

WELLESLEY, Mass. (Business Wire) -- The U.S. business group of Sun Life Financial (NYSE:SLF, TSX:SLF) received a bronze medal Stevie® Award in the “Best Marketing or Sales Brochure or Kit – Print” category at the 11th Annual American Business Awards in Chicago last night. Sun Life was the only employee benefits carrier to win an award in the Stevie's print marketing category.

The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and business people worldwide. The American Business Awards received over 3,200 nominations from organizations of all sizes and industries this year for consideration in a wide range of business and communications categories.

Sun Life's award-winning report is based on a survey of over 2,000 U.S. workers, the Sun Life report analyzes perceptions, misconceptions, and best practices about long-term disability. The report complements the firm's “Wake Up” campaign, which aims to help insurance brokers, employees, and their employers understand the importance of employee benefits.

"As voluntary group benefits gain popularity, we've committed to providing benefits brokers and plan sponsors best-in-class resources to help employees choose the most suitable benefits options given their needs,” said Bob Klein, Sun Life's Vice President of Sun Life's U.S. Voluntary and Multiline employee benefits business. “We're honored that we've been recognized with a Stevie Award for achieving this goal.”

Key findings of Sun Life Financial's long term disability white paper

  • At least one-third (33%) of surveyed full-time workers lack long-term disability insurance.
  • Over one-third (38%) of workers whose employers offered them the option to pay for group long-term disability insurance say they declined to buy it, leaving most uninsured.
  • Workers who don't buy group voluntary long-term disability coverage divide into three categories: workers who don't think the risk justifies the cost of premiums, those who haven't considered the issues, and those who find disability too unpleasant to contemplate.
  • Workers under age fifty, minorities, men, and tech workers are more likely to have purchased long-term disability insurance than other respondents.
  • Many workers don't understand key features of long term disability insurance, and fail to anticipate how a disability may raise monthly living expenses.

Read Sun Life's Long Term Disability White Paper

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. In the United States, Sun Life Financial provides a range of products and services to employers and their employees, including group and voluntary life, disability, dental and stop-loss insurance products. These products are issued by Sun Life Assurance Company of Canada in all states except New York. In New York, these products are issued by Sun Life Insurance and Annuity Company of New York. Product offerings may not be available in all states and may vary depending on state laws and regulations. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF. For more information, visit www.sunlife.com/us.

SLPC# 24983; appvd: 6/13, exp: 6/18

Sun Life Financial
Tim Stone, 781-366-5376
tim.stone@sunlife.com

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