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Press release from Business Wire

Say #ByeByeManchas with Olay Professional ProX Even Skin Tone

<p class='bwalignc'> <i>Evette Rios, lifestyle expert, to share her secrets to maintaining healthy radiant skin on a busy schedule</i> </p>

Tuesday, June 18, 2013

Say #ByeByeManchas with Olay Professional ProX Even Skin Tone

13:34 EDT Tuesday, June 18, 2013

(Business Wire) -- Procter & Gamble:



Olay, the leading expert in skincare, and Evette Rios, lifestyle expert, writer and TV host invite you to join the conversation via Twitter on Wednesday, June 19, addressing one of the leading skincare concerns among Latinas, “las manchas.”


Evette Rios will share how she said #byebyemanchas with Olay Professional ProX Even Skin Tone as well as her secrets to maintaining healthy radiant skin while managing a busy schedule. She will be joined by beauty aficionados & bloggers, LeAura Luciano (@LeAuraLuciano) Silvia Martinez (@mamalatina) and Astrid Rivera (@latinblah), who will be co-hosting the party and giving away prizes!


Until now, it was commonly assumed that uneven skin tone was mainly caused by pigment production, but UV exposure, lack of hydration, discoloration, weak moisture barriers and surface free radicals are also key factors. To effectively address and correct the look of uneven skin tone, it is essential for products that address skin tone appearance to contain multiple ingredients that target all five of these root causes.


Through the introduction of Olay Pro-X Even Skin Tone, the line which corrects 4 years of dark spots in just 4 weeks, Olay remains true to the brands founding philosophy of maintaining a deep understanding of women's changing needs by combining products that fit their needs with the latest advances in skincare technology.


To learn more about Olay visit:


In order to be eligible to win prizes at the Twitter Party, being raffled by our blogger co-hosts, participants must RSVP at






@OlayUS, @evrios (Evette Rios) and leading lifestyle and beauty bloggers LeAura Luciano @LeAuraLuciano, Silvia Martinez @mamalatina and Astrid Rivera, @Latinblah



Wednesday, June 19, 2013

9 pm to 10 pm ET / 6 pm to 7 pm PT

Ana Echenique, 305-520-9022

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