Press release from Business Wire
Office Depot's New Rewards Program Offers Members the Flexibility to Personalize Their Benefits
<p class='bwalignc'> <i>Office Depot Rewards™ Members Earn Points and Get Rewarded Monthly for Shopping, Connecting and Recycling with Office Depot</i> </p>
Tuesday, June 25, 2013
Office Depot's New Rewards Program Offers Members the Flexibility to Personalize Their Benefits09:00 EDT Tuesday, June 25, 2013
BOCA RATON, Fla. (Business Wire) -- Office Depot, Inc. (NYSE: ODP), a leading global provider of office and school supplies and services, today unveiled its new industry-leading rewards program that gives customers the freedom, flexibility and savings they deserve.
According to The 2013 Maritz Loyalty Report, conducted May 2013, consumers on average are enrolled in 7.4 loyalty programs. However, each year 53 percent of these members stop participating in at least one loyalty program a year, citing irrelevant reward offerings (68 percent) and slow reward accumulation (50 percent) as top barriers.
While many rewards programs fail to offer consumers rewards that directly benefit them, Office Depot Rewards provides members with a plethora of ways to earn and maximize points. Members can increase their rewards based on the way they shop for products and services, connect with the Company and recycle. Beginning July 1, customers can sign up for one of three membership types that best describes them: Local Businesses, Loyal Customers or Star Teachers. Members will then receive personalized offers designed exclusively for them.
Members will receive rewards certificates for every 1,000 points1 they earn, with many ways to earn points:
Earn points on ink, toner, paper, and copy/print/ship services purchases (10% back).
Earn points for letting Office Depot get to know you.
Earn points for recycling your ink & toner cartridges.
One unique advantage of Office Depot's new program is that customers can become “Choice Members” by spending $200 in a quarter, providing even more opportunities to save. By pre-selecting products, Choice Members will earn extra points on their favorite products including home, office and school supplies, writing instruments, computer accessories, furniture, cleaning and breakroom essentials, and much more.
“After analyzing several reward programs and listening to our shoppers, we wanted to develop a customer-centric program that gives members the flexibility to personalize their rewards,” said Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. “Office Depot Rewards is designed to offer shoppers more ways to earn points that reward them in ways that matter most to them.”
Unlike most rewards programs, Office Depot Rewards members get points for connecting with the Office Depot brand. Members will earn points for joining the program, completing their online member profile, and more.
Rewards certificates are now issued monthly, and members can access them from the new website, any time anywhere.
Additionally, Local Businesses, Loyal Customers and Star Teachers will save even more with special member-only access to special in-store events and exclusive pre-sale offers on new products.
To sign up for the Office Depot Rewards program or to find out more details, visit www.officedepotrewards.com.
To become a fan of Office Depot on Facebook and receive exclusive content, offers and more, please visit www.facebook.com/officedepot. To follow Office Depot on Twitter, please visit http://twitter.com/officedepot, and to receive the latest in Office Depot news visit http://twitter.com/officedepotnews.
About Office Depot
Office Depot provides office supplies and services through 1,628 worldwide retail stores, a dedicated sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of approximately $10.7 billion, employs about 38,000 associates, and serves customers in 60 countries around the world.
Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.
About The Maritz Institute
The Maritz Institute is a network of thought leaders advancing the human sciences in business. The Maritz Institute provides a fresh perspective that puts people back into the center of business strategy. Designed as an innovation and leadership hub, The Maritz Institute connects a network of neuroscientists, academics and business leaders who translate a deep understanding of people into more effective business practices. For more information, visit www.themaritzinstitute.com.
1 Points are granted on qualified purchases and exclusions apply. Points are earned on final price paid at checkout, excluding tax and delivery fees. Limit 1 account per household/business. Call 866.562.3872 or visit officedepotrewards.com for program Terms and Conditions.
Raquel Erwin, 212-299-8951