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Press release from Business Wire

Photo of PLAY-DOH® States of America Map Available on Business Wire's Website and AP PhotoExpress

Thursday, July 04, 2013

Photo of PLAY-DOH® States of America Map Available on Business Wire's Website and AP PhotoExpress

12:00 EDT Thursday, July 04, 2013

PAWTUCKET, R.I. (Business Wire) -- (NASDAQ: HAS) -- The PLAY-DOH brand has just wrapped the “PLAY-DOH® States of America,” a nationwide social media campaign where more than 30,000 Facebook fans voted on which icon best represents their state, and the winning icons were sculpted completely out of PLAY-DOH® compound! The completed map was just revealed in time for the Fourth of July. Visit Facebook.com/Play-Doh for more on the individual state icons.

The PLAY-DOH brand has just wrapped the

The PLAY-DOH brand has just wrapped the "PLAY-DOH(R) States of America," a nationwide social media campaign where more than 30,000 Facebook fans voted on which icon best represents their state, and the winning icons were sculpted completely out of PLAY-DOH(R) compound! The completed map was just revealed in time for the Fourth of July. Visit Facebook.com/Play-Doh for more on the individual state icons. (Photo: Business Wire)

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

HAS-P

Litzky Public Relations
Catherine (Hughes) Kennedy, 201-222-9118 x15
ckennedy@litzkypr.com

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