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Press release from Business Wire

Sprint Announces Lumen Toolbar, Featuring Unparalleled Discoverability for Developers and Reach for Brand Advertisers

Monday, July 08, 2013

Sprint Announces Lumen Toolbar, Featuring Unparalleled Discoverability for Developers and Reach for Brand Advertisers

10:00 EDT Monday, July 08, 2013

OVERLAND PARK, Kan. (Business Wire) -- Sprint today announced the launch of the Lumen Toolbar, which allows Sprint customers to intuitively and easily share content, find deals and discover new apps to download. The robust mobile browser extension platform offers high-profile exposure for developers to promote their apps and rich, unparalleled opportunities for brand advertisers to engage with Sprint customers. The Lumen Toolbar is currently available on Samsung Galaxy S 4 and is scheduled to arrive on numerous Android™-powered smartphones throughout 2013.

The Lumen Toolbar is a linchpin of Sprint's Pinsight Media+ mobile advertising program, giving brand managers a number of advertising options. Advertisers can sponsor a time-defined button on the toolbar, enabling users with one-click access into the sponsor's content. Brands can also add their own button in the toolbar's extensive catalog and allow users to place their button on their own personalized versions of the toolbar. Finally, there is also traditional static banner and rich media advertising inventory available within the Lumen Toolbar, enabling ads to be displayed directly above each user's toolbar. A video demonstration of the Lumen Toolbar is available online.

“The Lumen Toolbar is intuitive to use and customize, so customers naturally adopt it as part of their routines,” said Kevin McGinnis, vice president of Product Platforms and Services at Sprint. “For developers and service providers seeking distribution opportunities, the Lumen Toolbar provides tremendous visibility and contextually relevant discoverability directly from the browser. The browser extension framework makes it easy for developers to integrate their apps, website or APIs.”

The Lumen Toolbar is powered by Skyfire's Horizon browser extension platform, which adds value and ease-of-use to the mobile Internet for users and creates key opportunities for incremental revenue for mobile operators. It rides on top of the native browser on Sprint smartphones and recommends new apps to download. It also finds deals and content that are contextually recommended to Sprint customers based on the page they're currently browsing. Sprint customers can disable the toolbar or elect not to permit analytics to be collected through the toolbar at their discretion.

“Sprint has been aggressive and first to market with numerous mobility innovations over the years,” said Skyfire CEO Jeff Glueck. “We're delighted that the Pinsight Media+ team has chosen to partner with Skyfire to promote radically improved browsing for their customers, while unlocking new opportunities for brand advertisers to reach them in a targeted, personalized, non-intrusive manner.”

About Pinsight Media+

Pinsight Media+ offers the latest in unparalleled targeting, unique campaign placements, and insightful analytics. With Pinsight Media+, advertisers have the power to reach consumers on their mobile device in a more personalized way through relevant advertisements that are designed to drive substantial value for brands, advertisers and publishers. The Pinsight Media+ mobile advertising program is certified by TRUSTe, a leading online data privacy management solutions provider, validating Sprint's careful management of a customer's choice of privacy preferences.

For more information, please visit www.pinsightmedia.com.

About Sprint Nextel

Sprint offers a comprehensive range of wireless and wireline communications services bringing the reach of global networking and freedom of mobility to consumers, businesses and government users. Sprint served more than 55 million customers at the end of the first quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint most improved in customer satisfaction, across all 47 industries measured, during the last five years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation's greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Samsung and Galaxy are all trademarks of Samsung Electronics Co., Ltd. Android is a trademark of Google Inc. Other company names, product names and marks mentioned herein are the property of their respective owners and may be trademarks or registered trademarks.

Sprint
John Votava, 949-748-3403
john.votava@sprint.com

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