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Press release from Business Wire

ServiceNow Acquires Mirror42

<p class='bwalignc'> <i>Announces New ServiceNow Performance Analytics Product for IT and Business Intelligence</i> </p>

Tuesday, July 09, 2013

ServiceNow Acquires Mirror42

16:00 EDT Tuesday, July 09, 2013

SAN DIEGO (Business Wire) -- ServiceNow® (NYSE: NOW), the enterprise IT cloud company, today announced that it has acquired Mirror42 for an undisclosed sum and is offering its cloud-based IT and business intelligence solution to ServiceNow customers.

The new ServiceNow Performance Analytics product provides users with Key Performance Indicator (KPI)-driven dashboards and scorecards that work transparently with all ServiceNow applications. The product enables ServiceNow customers to optimize service processes in IT and across the enterprise.

“Adding advanced, predictive analytics to applications on the ServiceNow platform gives enterprises meaningful insight into business processes in a fast, intuitive way and significantly extends the power of our current reporting capabilities,” said Fred Luddy, chief product officer, ServiceNow. “The acquisition will help our customers draw even greater value from their ServiceNow implementations and accelerates adoption of the ServiceNow platform.”

ServiceNow Performance Analytics works with all ServiceNow and customer-created applications. It delivers a wide variety of capabilities, including trending, predictive modeling, KPI metrics and scorecards showing IT and business performance. The product accesses a crowd-sourced library of over 6,500 KPIs that can be imported to ServiceNow instances for performance indicators within IT, Sales, HR, Marketing, Finance and other business functions. Already more than 440,000 users have access to the library, making it the largest of its type. Users can view the results from within ServiceNow or by using native iPhone, iPad, and Android applications that make ServiceNow Performance Analytics accessible anywhere and anytime.

Additional details about the acquisition will be made available in conjunction with the ServiceNow Q2 financial results announcement scheduled for July 31, 2013.

About ServiceNow

ServiceNow is the enterprise IT cloud company. We focus on transforming enterprise IT by automating and standardizing business processes and consolidating IT across the global enterprise. Organizations deploy our service to create a single system of record for enterprise IT, lower operational costs and enhance efficiency. Additionally, our customers use our extensible platform to build custom applications for automating activities unique to their business requirements. For more information, visit www.servicenow.com.

Cautionary Statement regarding Forward-Looking Statements

This announcement contains certain “forward-looking statements,” which may be identified by words such as ‘believes', ‘expects', ‘anticipates', ‘projects', ‘intends', ‘should', ‘seeks', ‘estimates', ‘future', ‘will' or similar expressions or by discussion of, among other things, strategy, goals, plans or intentions. The forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond the companies' abilities to control or estimate precisely, such as future market conditions, the behaviors of other market participants, the effects of the transaction making it more difficult to maintain existing relationships with employees, customers or business partners, and other business effects, including the effects of industry, economic or political conditions, and therefore undue reliance should not be placed on such statements. Actual results may differ materially from those in the forward-looking statements. For information regarding other related risks, please see the “Risk Factors” section of ServiceNow's filings with the Securities and Exchange Commission (the “SEC”), including its most recent filings on Form 10-K and Form 10-Q. ServiceNow assumes no obligation to update these forward-looking statements, except as required pursuant to applicable law.

ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders.

Media Contacts:
ServiceNow
Liza S. Goldberg, 408-501-8553
liza.goldberg@servicenow.com
or
Schwartz MSL
Kim McCrossen, 781-684-6253
servicenow@schwartzmsl.com
or
Investor Contact:
ir@servicenow.com

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