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Press release from Business Wire

Bally Technologies' Online Games Now Available on Rank Group-Owned Online Gaming Site in the United Kingdom

<p class='bwalignc'> <i>Partnership with land-based systems customer extends to the Internet</i> </p>

Wednesday, July 10, 2013

Bally Technologies' Online Games Now Available on Rank Group-Owned Online Gaming Site in the United Kingdom

16:02 EDT Wednesday, July 10, 2013

LAS VEGAS (Business Wire) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced its online slot games are now available on the United Kingdom-based Mecca Bingo, owned by Rank Group.

Bally Interactive General Manager Michael Probert (Photo: Business Wire)

Bally Interactive General Manager Michael Probert (Photo: Business Wire)

Bally currently provides casino-management and player-tracking systems for Rank's land-based casinos. The new agreement enables online players to enjoy Bally's thrilling game content.

“We are confident our players will have a great time playing Bally games,” said Rank Group Head of Games, Alex Franklin. “Bally is widely recognized as one of the top gaming companies in the world and it is exciting to partner with them as they continue to grow in the online market.”

Bally Interactive General Manager Michael Probert said, “Bally games being on the well-known Mecca Bingo is another big step for our online gaming business. We are excited for more players to have the chance to experience the excitement of our latest titles.”

About The Rank Group Plc.

Rank is a leading European gaming-based entertainment company, headquartered in Great Britain and listed on the London Stock Exchange. Its brands, Mecca, Grosvenor Casinos and Enracha, entertain more than 2.5 million customers every year across over 160 licensed venues and via internet and mobile gaming sites

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

– BALLY TECHNOLOGIES, INC. –

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

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