Press release from Business Wire
Macy's Gets Social This Back-to-School Season with Style and Savings at Your Fingertips
<p class='bwalignc'> <i>Customers will enjoy big savings, style tips, fun events and interactive content by visiting Macy's stores, macys.com, Facebook and Twitter</i> </p>
Wednesday, July 10, 2013
Macy's Gets Social This Back-to-School Season with Style and Savings at Your Fingertips09:00 EDT Wednesday, July 10, 2013
NEW YORK (Business Wire) -- Macy's is taking social networking to a new level with fun, interactive ways to shop, connect and stay up-to-date on the latest trends and events that will help students prep to go back to school in style. With incredible savings on the coolest brands to experiential activations, new social programs, Facebook and Twitter sweepstakes, family-oriented activities and a charitable partnership with Reading Is Fundamental, Macy's is the back-to-school stop for moms, college students and everything in be-“tween.”
Macy's sends students back to school in style with amazing deals on fashion, accessories and dorm decor throughout July and August; Celebrity Pink or Imperial Star Colored Jeans for Girls $24.99 (Photo: Business Wire)
“Macy's is a favorite destination during the back-to-school season,” said Martine Reardon, Macy's chief marketing officer. “Whether buying on a budget or looking for the brands you love, Macy's is your one-stop shop for everything needed to head back in style. In addition to great fashion, we've also added exciting partnerships with hit television series, music acts and style-setters to add even more fun to the Macy's shopping experience for our customers.”
Beginning this July, prepare for roaming the halls in style by shopping Macy's for savings on the best brands, including: RACHEL Rachel Roy, Levi's, Ked's, American Rag, Teen Vogue, Material Girl, Nautica, The North Face and more. Check out Macy's and macys.com throughout the back-to-school season for great events and offers including these savings available from Aug. 1 through Aug. 4:
- 40 percent off XOXO, Regular $29 - $79; Sale $17.40 - $47.40
- Levi's jeans, Regular $46; Super Buy $34.99
- 25 percent off Material Girl dresses, Regular $36 – $58; Sale $27 - $43.50
- Graphic tees from Bioworld, Self Esteem and more, Regular $19.50; Sale $14.99
- Shoes and boots from American Rag, G by Guess, Madden Girl, Rampage and Minnetonka, Regular $45 - $79; Sale $39.99 - $69.99
- 25 percent off backpacks from American Rag and Madden Girl, Regular $44 - $54; Sale $33 - $40.50
- 30 percent off graphic & logo tees from Calvin Klein Jeans, Sean John and more, Regular $28 - $34.50; Sale $19.60 - $24.15
- Levi's 513 jeans, Regular $64; Super Buy $39.99
- 25 percent off Nike and Adidas graphic tees, Regular $25 - $28; Sale $18.75 - $21
- 50 percent off Nautica and Tommy Hilfiger backpacks, Regular $80 - $100; Sale $39.99 - $49.99
- Epic Threads tops, pants and more, Regular $15 - $38; Sale $12.99 - $29.99
- Colored jeans from Celebrity Pink and Imperial Star, Regular $29; Sale $24.99
- Levi's jeans, Regular $38; Super Buy $22.99
- Screen-printed tees from Beautees, Belle Du Jour and more, Regular $13; Sale $9.99
- Levi's 513 pants, Regular Price $42; Super Buy $26.99
- Epic Threads sport shirts, tees & shorts, Regular Price $10 - $25; Sale $8.99 - 21.99
- 40 percent off Nautica polos, shorts, skirts and pants, Regular $12.99 - $34; Sale $7.79 - $20.40
- 25 percent off Tommy Hilfiger sport shirts, tees, denim jeans, polos, chinos, and shorts Regular $16 - $89.50; Sale $12 - $67.12
In addition to great value, Macy's is getting social this fall by entertaining customers with exciting partnerships, events and promotions that focus on what's hot in fashion, technology and entertainment for the back-to-school set.
Students heading to campus this fall can visit macys.com/collegelifestyle to take a crash course in dorm essentials. From bedding and bath to décor and organization must-haves, Macy's offers a wide range of products to help students create the rooms they've always wanted. To get everything needed to settle in, macys.com/collegelifestyle offers decorating inspiration, shopping tips and a printable checklist -- all just a click away. Students who still need to cross items off their lists can create wish lists that can be shared with family and friends on Facebook, Twitter or e-mail. Also, text DORM to 62297 or enter online at macys.com/collegelifestyle now through July 31 for a chance to win a $500 Macy's gift card. Standard text messaging rates apply. For official rules, visit macys.com/collegelifestyle.
First Day of School Photo Sweepstakes
Capturing photos of little ones on their first day of a school is a must, and this year Macy's is offering a chance to win a $500 Macy's gift card for sharing those special photos. From Aug. 13 to Sept. 11, customers can visit Macy's Facebook page at macys.com/facebook to upload a photo of their student, aged 5 through 10, on the first day of school. Five lucky customers will each win a $500 Macy's gift card.
Teen Vogue Back-to-School Saturday
Saturday, Aug. 10 has been designated Teen Vogue Back-to-School Saturday, a one-day shopping extravaganza for the best deals on everything for back to school. At select Macy's locations nationwide, shoppers can enjoy a showcase of the hottest fashions for fall, sweet treats and lively music while shopping their favorite brands. Shoppers who spend $50 in the Mstylelab department will receive a MINI emergency kit jam-packed with necessities like lip balm, mints, a sewing kit and more, available while supplies last. Customers can also show off their fall style and enter for a chance to win a trip to New York City, including an mstylelab shopping spree, style consultation with a “Teen Vogue” Style Expert and more. For complete details and to enter, visit teenvogue.com/mstylelab.
Pretty Little Liars
Macy's will make a special appearance on “Pretty Little Liars,” one of the biggest social series of 2012, with a showcase of the retailer's fashion offerings during the Aug. 13 and Aug. 20 episodes (check your local listings). Cast members will be dressed in the latest fashions from Macy's, and fans will then have the opportunity to live-chat with the show's stylist Mandi Line through the “Pretty Little Liars Facebook Fan Experience” page at facebook.com/prettylittleliars. Fans can also shop for the items seen on the show by visiting macys.com/bts.
Radio Disney and the Disney Channel
Macy's is joining forces with Disney to get customers excited to go back to school through sponsorships of a variety of Radio Disney programming features including the daily entertainment report “Celebrity Take with Jake”and in-store meet and greets with “Austin & Ally”stars Raini Rodriguez and Calum Worthy, as well as artists featured on Radio Disney's “Next Big Thing.”
Macy's iHeartRadio Rising Star
Twenty-five of the hottest emerging bands competed for your votes and The Summer Set is Macy's iHeartRadio Rising Star for 2013! At this year's iHeartRadio Music Festival, the band will play alongside the biggest talent in music. From Aug. 1 through Aug. 31, customers can enter for the chance to win a VIP trip for two to the iHeartRadio Music Festival in Las Vegas, as well as a $500 Macy's shopping spree and an artist meet and greet by visiting facebook.com/macys. No purchase necessary. Visit facebook.com/macys for more details.
College Campus Invasion
Macy's and your favorite fashion and lifestyle magazines are creating a style syllabus for students looking to shop til' they drop in preparation for the first day of college. At select Macy's nationwide, “Cosmopolitan,” “Glamour,” “InStyle” and “Vogue” magazines will host fashion events for students looking to get in “A” in style. The style setters themselves will give budding fashionistas a glimpse of the latest trends and how to wear them. From shopping parties, runway shows, mini-makeovers, light treats and even a chance to win fun prizes, Macy's glam squad of style ambassadors will create the hottest looks in Macy's fashions for the fall semester.
American Rag on Tour 2013 presents Megan & Liz
Macy's exclusive brand, American Rag, is hitting the road with 2012's iHeart Radio Rising Star winners Megan & Liz on a cross-country concert tour to get kids pumped to head back to school. During their 26 city tour, Megan & Liz will perform an acoustic session for fans at five Macy's stores. While on tour, the girls will be wardrobed in American Rag, available exclusively at Macy's. “American Rag On Tour Presents Megan & Liz” will be the first headlining tour for the pop music sensations who recently debuted their brand new single “Release You.” For a full list of tour dates, visit meganandliz.com.
READING IS FUNDAMENTAL
Macy's and Reading Is Fundamental (RIF) enter the 10th year of a partnership that will deliver its 10 millionth book to children in need through the Be Book Smart campaign. The campaign invites Macy's customers coast-to-coast to give $3 to help provide a book for a child in their local communities. Now through July 21, customers who make a $3 donation to RIF will receive a coupon for $10 off an in-store purchase of $50 or more, and Macy's will donate 100 percent of every $3 ticket to RIF.
Reading Is Fundamental motivates children to become lifelong readers and achieve their full potential. RIF's highest priority is reaching underserved children from birth to age 8. Since 2004, Macy's has raised more than $25 million to support children's literacy.
Visit macys.com/bts for more information on back-to-school style and the in-store promotions and special events that will take place beginning in July.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy's media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
Alison Kmiotek, 646-429-7449
Kristina DeGrocco, 646-429-7470