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Press release from Business Wire

Sterling Bank Joins Social Media Power 100 List

Monday, July 15, 2013

Sterling Bank Joins Social Media Power 100 List

19:45 EDT Monday, July 15, 2013

SPOKANE, Wash. (Business Wire) -- Sterling Bank, the principal operating subsidiary of Sterling Financial Corporation (NASDAQ: STSA), has been named to The Financial Brand's Social Media Power 100 list. The Financial Brand partnered with Social Media Explorer to develop the ranking. The Financial Brand is an online publication focusing on branding issues and advice affecting retail banks and credit unions. Social Media Explorer is both a strategic services agency and an information products company focusing on the principal subject matters of social media marketing and digital marketing.

“It is an honor for us to join the Power 100 list and be recognized for our emerging social media efforts,” said Ezra Eckhardt, president and chief operating officer of Sterling Bank. “Over the past two years, we have increased our level of communication through social media to strengthen ties with our customers and the communities we serve.”

The Power 100 rankings break down the social media statistics of retail financial institutions worldwide on the three major platforms — Facebook, Twitter and YouTube. More than 50 percent of the institutions ranked are from outside the United States. Visit Sterling Bank's Facebook page at www.facebook.com/SterlingBank.

To view the full Power 100 rankings, visit http://thefinancialbrand.com/power-100/power-100-2013-q2/.

About Sterling Bank

Sterling Savings Bank, the principal operating subsidiary of Sterling Financial Corporation (NASDAQ:STSA) of Spokane, Washington, is a Washington state chartered and federally insured commercial bank. Sterling Savings Bank does business as Sterling Bank and, in California, as Sonoma Bank and Borrego Springs Bank. Sterling offers banking products and services, mortgage lending, and trust and investment products to individuals, small businesses, corporations and other commercial organizations. As of March 31, 2013, Sterling had assets of $9.26 billion and operated depository branches in Washington, Oregon, Idaho and California. Visit Sterling's website at www.bankwithsterling.com.

Sterling Bank
Media contact:
Cara L. Coon, 509-626-5348
cara.coon@bankwithsterling.com
or
Investor contact:
Pat Rusnak
patrick.rusnak@bankwithsterling.com

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