Press release from Business Wire
Campbell's® SpaghettiOs® Introduces CheeseburgerOsTM – A New Flavor for the Iconic Brand
<p class='bwalignc'> <i><b>The Spoonable Pasta Loved By Kids and Moms Gets a Cheeseburger-Inspired Update</b></i> </p>
Tuesday, July 16, 2013
Campbell's® SpaghettiOs® Introduces CheeseburgerOsTM – A New Flavor for the Iconic Brand08:00 EDT Tuesday, July 16, 2013
CAMDEN, N.J. (Business Wire) -- For the first time in over twenty years, Campbell Soup Company (NYSE:CPB) is announcing a twist on a classic favorite with the newest flavor debut in the SpaghettiOs ® line-up: CheeseburgerOs TM. The famous O-shaped pasta, along with its memorable “Uh Oh, SpaghettiOs” slogan, will now include another American favorite, cheeseburgers.
For the first time in over twenty years, Campbell Soup Company is announcing a twist on a classic favorite with the newest flavor debut in the SpaghettiOs(R) line-up: CheeseburgerOs(TM). (Photo: Campbell Soup Company)
The classic cheeseburger consistently ranks as one of America's favorite foods. With all the cheesy, meaty deliciousness of a real burger, CheeseburgerOs brings a flavor kids love to the SpaghettiOs lineup and gives mom a convenient new way to keep her kids happy at mealtime.
“SpaghettiOs has been a kid favorite in homes for nearly 50 years, and the adults who enjoyed it years ago are now serving them to their own kids and grandkids,” says Ed Carolan, General Manager, Soup & Simple Meals at Campbell Soup Company. “Just like the original, the new CheeseburgerOs offering stays true to our roots, providing a wholesome kid-pleasing main dish that mom can feel good about serving to her family.”
A hit from the start, SpaghettiOs continues to see success today with more than 120 million cans consumed just last year. The new CheeseburgerOs is only the third time in nearly 50 years the SpaghettiOs brand has introduced a new flavor. Previous variations include PizzOs TM and CheesOs TM, which were seen on shelves in the 1980s. Each 15-ounce can is packed with pasta, an estimated 750 “O's” per can, in a delicious cheeseburger-flavored meat sauce. And, each serving of these tender little O's provides a full serving of vegetables, essential vitamins and minerals and is low in fat.
To learn more about CheeseburgerOs, visit us at Facebook.com/SpaghettiOs and on Twitter.com/SpaghettiOs where there will be coupons for the new CheeseburgerOs flavor.
Share the great news about the new CheeseburgerOs with these:
- Click to Tweet: After 20 yrs, they've finally done it: brought the tasty cheeseburger flavor to @SpaghettiOs. Introducing a new family favorite, #CheeseburgerOs
- Click to Tweet: The Cheeseburger has evolved! Introducing #CheeseburgerOs the new meaty, cheesy flavor of @SpaghettiOs!
SpaghettiOs originalflavor was launched in May of 1965, introducing the world's first spoonable spaghetti to moms across America. Shortly after, the brand branched out to include sliced franks and meatballs mixed in with the circular pasta and tomato sauce recipe. By 1992, Campbell made the decision to expand beyond the classic circle “O”s for which the product was named and rolled out a series of shaped pasta SpaghettiOs including Where's WaldOs TM . Today, various shaped SpaghettiOs are still found on shelves alongside the original SpaghettiOs flavor.
About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and “Bolthouse Farms.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com and https://twitter.com/CampbellSoupCo.
Campbell Soup Company
Megan Haney, 856-342-4978
Louis DeCosmo, 312-988-2104