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Press release from Business Wire

Innova® New Farmhouse Stew™: Delicious Farm-Grown Ingredients You Can See

<p class='bwalignc'> <i><b>Formulas Feature High-quality Protein and Real, Fresh-cut Fruits and Vegetables</b></i> </p>

Tuesday, July 23, 2013

Innova® New Farmhouse Stew™: Delicious Farm-Grown Ingredients You Can See

13:00 EDT Tuesday, July 23, 2013

FREMONT, Neb. (Business Wire) -- Natura Pet Products and its flagship brand Innova ® have announced a new line of Farmhouse Stews for pet parents who want to enhance their dogs' meals with an alternative to dry food, with high-quality ingredients that are easily recognizable and appealing.

Each of the four unique Farmhouse recipes features two animal proteins, plus farm-grown fruits and vegetables in savory, natural gravy. This wholesome nutrition comes in re-sealable, recyclable, BPA-free tubs for freshness and convenience. Unlike canned food, a transparent window in the package allows you to see chunks with real meat, fruit and vegetables, even before purchasing the product.

Farmhouse Stews offer more mealtime variety, allowing pet owners to feed as a topper, a treat or a 100% complete and balanced meal for adult dogs. The Stews contain no gluten, corn, soy, wheat or fillers. Unlike other premium natural stews, Farmhouse Stews are made with no white potatoes, and two of its four formulas are grain free.

The high-quality protein in Farmhouse Stews helps to build lean muscle mass and their real fruit and vegetables provide nutritious sources of natural vitamins and antioxidants. They are complete and balanced, meeting the AAFCO requirements with all of the nutrients adult dogs need for maintenance.

Farmhouse Stews are available in the following recipes:

  • Turkey & Duck Recipe with Lentils, Apples & Mango (Grain Free)
  • Chicken & Salmon Recipe with Sweet Potatoes, Peas & Carrots (Grain Free)
  • Chicken & Venison Recipe with Brown Rice, Peas & Papaya
  • Beef & Bison Recipe with Barley & Bell Peppers

Farmhouse Stews begin hitting shelves in July 2013. For more information or to find your local retailers visit InnovaPet.com.

For a closer look at Innova's products, visit SeeBeyondtheBag.com/Innova for full ingredient lists and the sourcing locations for each ingredient.

About Innova

Founded on the philosophy that whole, natural and fresh ingredients are better for pets, Innova originated from a deep commitment to improve the lives of pets through superior nutrition. As a leader in holistic pet products, Innova dog and cat foods and treats are made with natural ingredients, including high-quality proteins and wholesome fruits and vegetables for optimal health at every life stage.

About Natura Pet Products

Natura Pet Products is recognized as a trusted name behind natural and holistic pet foods and treats. Founded more than 20 years ago by John and Ann Rademakers and Peter Atkins, Natura is dedicated to providing the best natural nutrition. Natura is committed to making premium pet foods and treats based on nutritional science and high-quality ingredients, combined with trusted manufacturing processes, for complete pet health. Lines include: Innova®, California Natural®, EVO®, HealthWise®, Mother Nature® and Karma®. To learn more about Natura Pet Products or for in-depth pet nutrition information, please call (800) 532-7261 or visit NaturaPet.com.

For Natura
Mary Sawyer, 314-505-5287
Mary.Sawyer@brightonagency.com

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