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Press release from Business Wire

Capital One and Helzberg Diamonds Announce Extended Contract for Private Label Credit Card

Tuesday, July 30, 2013

Capital One and Helzberg Diamonds Announce Extended Contract for Private Label Credit Card

08:05 EDT Tuesday, July 30, 2013

MCLEAN, Va. (Business Wire) -- Capital One Financial Corporation (NYSE: COF) and Helzberg Diamonds® today announced a multi-year extension of the private label credit card program agreement. The partnership enables consumers to have expanded buying power through access to special purchase offers, as well as exclusive benefits and financing options.

“Capital One believes in offering customers superior products and services and we value the importance of working with strategic partnership brands, like Helzberg Diamonds,” said Bill Cilluffo, EVP of Card Partnerships at Capital One. ”We're looking forward to our ongoing partnership and supporting Helzberg Diamonds' future growth opportunities.”

“We are pleased to extend our relationship with Capital One,” said Beryl Raff, Chairman and CEO of Helzberg Diamonds. “Capital One is a respected leader in the banking industry. They have proven themselves to be a strong partner in growing our business with value added services and competitive financing options for our customers when making their fine jewelry purchases. Capital One understands our business strategy and works creatively with us to put into place programs that work for our business and customers today and for the future.”

Capital One's continued partnership with Helzberg Diamonds reinforces the company's commitment to building its credit card partnership business.

About Capital One

Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N. A., had $209.9 billion in deposits and $296.5 billion in total assets as of June 30, 2013. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has more than 900 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

Capital One is committed to driving industry leading rewards by consistently engaging its customers with rich rewards, perks and benefits. The No Hassle Rewards®  program from Capital One offers easy ways to earn rewards and a flexible suite of redemption options including travel, cash back, merchandise, gift cards, experiential rewards and more. With No Hassle Rewards, there's no limit to the amount of rewards a customer can earn and rewards don't expire.

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has over 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or www.helzberg.com.

Capital One Financial Corporation
Sukhi Sahni, 703-720-2390
sukhi.sahni@capitalone.com
or
Helzberg Diamonds
Marti Greathouse, 816-627-1457
MPGreathouse@helzberg.com

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