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Press release from Business Wire

Disney and Marvel Make Back to School Fun and Stylish for All Ages

<p class='bwalignc'> <i>From Disney Junior to Minnie Mouse and Marvel's Super Heroes, Disney Has All Ages Covered with Products Offering Value and Quality</i> </p> <p class='bwalignc'> To tweet this release, copy and paste <a href='http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fbit.ly%2FDisneyB2S&esheet=50682827&lan=en-US&anchor=http%3A%2F%2Fbit.ly%2FDisneyB2S&index=1&md5=8fc0b6eef810873c91ba4b1865481ec6'>http://bit.ly/DisneyB2S</a> with the hashtag <b>#DisneyB2S</b> </p> <p class='bwalignc'> </p>

Thursday, August 01, 2013

Disney and Marvel Make Back to School Fun and Stylish for All Ages

09:00 EDT Thursday, August 01, 2013

GLENDALE, Calif. (Business Wire) -- From the preschool play-yard to the college dorm room, Disney Consumer Products (DCP) wants to ensure that families have the best quality products at the best value for this back-to-school season. Inspired by favorite Disney, Disney Channel, Disney Junior and Marvel characters, DCP makes it easy for parents to maximize their back-to-school shopping budgets and supply students of all ages in the family with the items they need this fall.

From fashionable apparel to backpacks and school supplies, home décor and the latest digital apps, items from the Disney and Marvel back-to-school collection are available now at national retailers including Target, Walmart, Kmart, jcpenney, Forever 21, Hot Topic, Nordstrom and Claire's as well as Disney Store and www.DisneyStore.com, and the iTunes store.

Highlights from the product collection include:
To download images of the Disney back-to-school product collection, please visit: http://bit.ly/DisneyB2SImages (this link is case sensitive)

Boys and Girls Fashions Inspired by Popular Disney Characters; Books and Apps to Kick Start Learning

Dressing for school in the morning will be a snap when your little princess in training wears apparel inspired by Sofia the First , cable TV's #1 series for Kids 2-5. Young girls will also love the new functional and fashionable assortment of tees and back-to-school items featuring another Disney Junior favorite, Doc McStuffins. The Doc McStuffins rolling backpack features Lambie and Hallie, and is a simple solution for carrying heavier books and supplies for little students on the go. Girls who want to make a royal fashion statement can step out in style with the My Favorite Princess collection available at Kmart. Ariel makes a splash with an assortment of fun dresses, fashion tops, tulle sparkle skeggings and plenty of accessories. Minnie Mouse continues to set trends and the new Minnie Total Girl Collection exclusivelyatjcpenney is a modern take on the classic character that is sure to make a style statement at school, with the tees, hair accessories and jewelry in this collection featuring iconic Minnie embellishments such as polka dots and bows. Also, sweet Minnie-inspired shoes by Mini Melissa, available at Nordstrom and Saks.com, complete any Minnie look.

Boys can look cool with Jake and the Never Land Pirates tee shirts and rolling backpack. Always ready for adventure on the high seas, this spacious 12” rolling mini backpack with large graphics of Jake along with Hook and Skully is perfect for preschoolers. With Disney's Planes footwear, boys will be ready to take flight: featuring lovable characters from the movie, the footwear is available in a variety of styles in sizes 5-15. Boys can also sport a variety of Disney's Planes backpacks featuring Dusty and cool graphics.AtDisney Store, older boys will find Spider-Man tees, supply kits, backpacks and lunch totes which are the perfect way to show off their Super Hero style.

A wide range of new Disney books can help kids prepare for going back to school, including You're Wearing THAT to School!?! , The Classroom: Student Council Smackdown and Oh My Godmother: The Glitter Trap . Kids can get back in learning mode and have fun too with new apps such as Mickey Mouse Clubhouse Paint and Play and Sofia the First: Story Theater.

Back to the Beach (and Classroom) with Teen Beach Movie Products

Tweens can take their summer beach memories back to school with Disney's Teen Beach Movie-inspired fashions, accessories, backpacks and lunch totes in biker or surfer styles just like in the movie. At retailers such as Target, Walmart and Toys “R” Us, products embodying the fresh energy of the new Teen Beach Movie on Disney Channel are perfect for tweens who don't want the summer fun to end.

From Super Heroes to Villains and a Stylish Mouse & Mermaid, Disney Sets the Trends for Teens & Young Adults

Young fashionistas will find Forever 21's new Marvel Comic Trend Shop apparel packs a punch of style. Debuting just in time for the back-to-school shopping season, Forever 21's line features funky clothes inspired by characters such as Spider-Man, Iron Man, Wolverine, Thor, Hulk and full groups of Marvel Heroes. The trendsetting teen will truly make a statement in the Vault by Vans x OG Classics Disney Collection and Vans x Marvel Collection. Both linesoffer a timeless collection of Vans styles inspired by vintage Mickey Mouse, and amazing new Spider-Man patterns. Teens can also get decked out in styles featuring their favorite mermaid, Ariel, in a trendy and fun Ariel t-shirt and tank collection from Hot Topic inspired by Ariel's bold and determined personality. Additionally, the Melissa Ultragirl Minnie Flats available at Nordstrom and Saks.com are fashionable jelly shoes that will have any girl stepping in style across campus.

To get the imaginative mind charged for back to school, teens may begin reading Kingdom Keepers VI: Dark Passage by Ridley Pearson, which tells the story of the “Kingdom Keepers” as they uncover a plot by Maleficent and the Overtakers (Disney villains) to plan a catastrophic event that could have repercussions far beyond the world of Disney. Further spurring creativity, the new interactive Kingdom Keepers Insider app allows fans the opportunity to help write the seventh and final book in the series. Learn more at www.kingdomkeepersinsider.com.

Disney Paint and Room Décor Infuse Personality into Growing Kids' Rooms

Back to school is a time of transition, and the new collection of Disney Paint by Glidden brings the magic of Disney home and helps moms make over bedrooms and playrooms for growing kids. Sold exclusively at Walmart, this new line of paint is easy to use for parents and easily coordinates with Disney bedding.

For kids transitioning from pre-school to elementary school, the Colors with Character line includes six colorful palettes inspired by some of Disney's most cherished characters and their worlds, including Mickey Mouse, Minnie Mouse, Disney Princess characters, Disney Fairies characters and the worlds of Disney•Pixar's Cars and Monsters University. Each palette has 10 colors pulled from the character's unique world such as "Cinderella's Ball Gown" and "Sulley's Fur," which are designed to complement Disney bedding and room accessories available at Walmart stores or online. Moms can also make over the bedroom with Doc McStuffins and Sofia the First bedding, Disney's Planes twin comforter and bedding and more.

For tweens and teens looking to create an imaginative, personalized space, Glidden's Colors with Kick line (including "Under the Hood" and "Glam Cam”) is as vibrant and bold as your tween's personality. For the dorm or the teen room at home, the Minnie Mademoiselle Pillow Case & Decorative Pillow available at Claire's adds a touch of Paris Minnie-style with polka dots and bold designs in red, black and white.

Nutritious Snacks Kids (and Parents) Will Enjoy

Finding nutritious food to fill the daily lunchbox is always a challenge for parents, and Disney can help with Disney-branded better-for-you snacks available at grocers nationwide, including new Flavorz apple slices from Crunch Pak. These naturally flavor-infused apples feature characters from the Disney•Pixar film Monsters University. Berry Quick Fresh Blueberry Snacks are pre-portioned, single-serve packs perfect for on-the-go, and Foodles offer delicious combinations of fruits and vegetables with side dips, raisins, cheese and crackers in colorful Mickey Mouse-shaped or Disney Princess carriage-shaped trays.

Back to School Is the Perfect Time to Give Back

Disney Store is proud to announce its sponsorship of the Boys & Girls Clubs of America's national supply drive, “Tools for Back-to-School.” From August 1 – Sept. 3, customers are invited to donate school supplies to help support Clubs and youth in local communities, giving them supplies needed to succeed in school and beyond. For more information, please visit www.greatfutures.org/backtoschool.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving.

About Marvel Entertainment, LLC

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information, visit marvel.com.

Disney Consumer Products
Nidia Caceros, 818.544.0399
nidia.caceros@disney.com
or
Ronstadt & Associates PR for Disney Consumer Products
Nina Ronstadt, 619.224.3186
nina@ronstadtpr.com

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