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Press release from Business Wire

2K Introduces 30 Years of WrestleMania® Mode in WWE 2K14®

<p class='bwalignc'> <i>Groundbreaking single-player campaign slated to transcend three decades</i> <i>of high profile matches and memorable moments in WWE history</i> </p>

Monday, August 12, 2013

2K Introduces 30 Years of WrestleMania® Mode in WWE 2K14®

08:00 EDT Monday, August 12, 2013

NEW YORK (Business Wire) -- 2K today announced that WWE® 2K14 , the forthcoming release in the WWE® flagship video game franchise, will include the 30 Years of WrestleMania® Mode , an unprecedented single-player campaign featuring iconic WrestleMania matches and an unparalleled roster spanning three decades of WWE history. Commencing with the inaugural WrestleMania, the nostalgic journey takes players through more than 45 matches, including the legendary match between Hulk Hogan vs. Andre the Giant for the WWE Championship at WrestleMania 3; WWE 2K14 cover Superstar Dwayne “The Rock®” Johnson vs. “Hollywood” Hulk Hogan in an “Icon vs. Icon” match at WrestleMania 18; and the much-anticipated WrestleMania 28 main event featuring The Rock vs. John Cena®. The 30 Years of WrestleMania Mode is inspired by the forthcoming WWE milestone – WrestleMania 30, scheduled for Sunday, April 6, 2014 at the Mercedes-Benz Superdome in New Orleans.

“For nearly three decades, WWE has inspired millions worldwide through the historic, cultural and undeniable phenomenon that is WrestleMania,” said Chris Snyder, Senior Director of Marketing at 2K. “Through the 30 Years of WrestleMania Mode in WWE 2K14 , players can now relive their favorite nostalgic and recent WrestleMania moments – from an incredible roster to authentic presentation and match play – in a unique and engaging way.”

WWE 2K14 's 30 Years of WrestleMania Mode will organize matches into a progressive single-player campaign, with the format curated by five distinct eras in WWE history. Unique presentation elements transport players through the different eras, including authentically recreated arenas, WWE Superstar entrances and ring attires, as well as era-specific graphics, screen filters and other presentation elements. In addition, extensive WWE-produced video packages and in-game, cinematic cut scenes set the stage and provide detailed background information on key matches. Historical objectives encourage players to authentically replicate popular match moments, while completing objectives will unlock a host of rewards, including additional playable WWE Superstars, alternate attire options, new arenas and WWE archive photography.

In celebration of today's 30 Years of WrestleMania Mode announcement, 2K also disclosed the Company and Twitch.TV will present the WWE 2K14 30 Years of WrestleMania Mode Roster Reveal – live on www.twitch.tv/2K from WWE SummerSlam Axxess on Saturday, August 17, 2013 at 12:30 p.m. PDT. The reveal will be hosted by WWE Hall of Famer Jim Ross, WWE Hall of Famer Jerry “The King” Lawler and WWE Superstar Damien Sandow.

Become Immortal – 2K's lineup of premier sports simulation titles expands with the Company's upcoming release in the renowned WWE video game franchise, WWE 2K14 . Developed by Yukes for the Xbox 360® games and entertainment system from Microsoft and PlayStation 3 system, WWE 2K14 is positioned to deliver the greatest roster in franchise history and be the most electrifying, authentic and comprehensive WWE video game experience to date. WWE 2K14 is rated “T” for Teen by the ESRB. Fans who pre-order WWE 2K14 will receive Ultimate Warrior at no extra cost on launch day on October 29, 2013 in North America and November 1, 2013 internationally.

For more information on WWE 2K14 and 2K, visit wwe.2k.com, facebook.com/WWEgames and @WWEgames on Twitter.

2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games and 2K China. 2K's stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier's Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

*According to 2008 - 2013 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through June 2013.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current and next-generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2013, in the section entitled "Risk Factors," the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2013, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

2K
Jaime Jensen, 415-507-7910
jaime.jensen@2ksports.com
or
Access Communications for 2K
Ian Guss, 917-522-3536
iguss@accesspr.com
or
Dan Klores Communications for 2K
Brett Gold, 212-981-5231
brett_gold@dkcnews.com
or
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press), 646-536-2983
alan.lewis@take2games.com
or
WWE
Matthew Altman, 203-352-1177
matthew.altman@wwecorp.com

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