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Press release from Business Wire

PopCap Launches Plants vs. Zombies 2 Worldwide

<p class='bwalignc'> <i>Highly Anticipated Sequel Available Now, Initially Exclusive To iPhone, iPad and iPod touch</i> </p> <p class='bwalignc'> </p>

Thursday, August 15, 2013

PopCap Launches Plants vs. Zombies 2 Worldwide

09:00 EDT Thursday, August 15, 2013

SEATTLE (Business Wire) -- PopCap Games, creator of some of the world's most beloved video game franchises and a division of Electronic Arts Inc. (NASDAQ: EA), today announced the worldwide availability of Plants vs. Zombies 2. The highly anticipated sequel to Plants vs. Zombies, Plants vs. Zombies 2 will be initially available exclusively for iPhone®, iPad® and iPod touch®. Featuring a time-travel theme that propels players through different historical eras to face off with zombies from various time periods, Plants vs. Zombies 2 is free to play and can be found on the App Store around the world, in seven different languages with additional languages supported soon. The game will become available for other platforms later this year and beyond. PopCap today also unveiled the official launch trailer for Plants vs. Zombies 2 on its YouTube channel: www.youtube.com/popcap.

Designed as an ever-expanding universe that will offer regular updates including new worlds full of new plants, zombies and challenges beyond the first three that comprise the initial game, Plants vs. Zombies 2 extends the classic gameplay of the original and provides players with dozens of all-new levels, plants and zombies. While the vast majority of the game is entirely free to play (players can face every zombie and access every level in every world at no cost), Plants vs. Zombies 2 players can also purchase upgrades and other in-game items.

In addition to new places to explore and discover, Plants vs. Zombies 2 includes a wide variety of gameplay enhancements, including Plant Food, which drops from glowing zombies and offers a temporary but powerful boost to your plant attacks. Plants vs. Zombies 2 also includes all-new gesture-based power-ups that enable players to interact with zombies directly, to augment their plant defenses.

Key features of Plants vs. Zombies 2 include:

  • Three all-new worlds to explore, with more worlds coming soon!
  • More than 60 levels at launch, with dozens more coming in future worlds
  • Dozens of new plants and zombies, each with unique powers and behaviors
  • Plant food to supercharge your floral defenses
  • Touch-screen power-ups that let you pinch, flick and zap zombies directly
  • Side missions, mini-games and other brain-teasing challenges in every world
  • Challenge Zones at the end of each world that provide never-ending quests for glory

“Hooray!” said Lukas Beedle, 8, of Los Altos, California. “I was five when I started playing Plants vs. Zombies, and my mom and I played all the way to the end a bunch of times. I think she played it even more than I did. I love everything about Plants vs. Zombies, because it's really funny and not scary and there are so many different ways to beat the zombies. I feel like I've been waiting for more plants and zombies for almost half my life – because I have!”

Plants vs. Zombies 2 is available for free from the App Store on iPhone, iPad and iPod touch, or at www.AppStore.com/PopCap.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, and Shanghai.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.ea.com/news.

iPhone, iPad, and iPod touch are trademarks of Apple, Inc., registered in the U.S. and other countries. PopCap, Plants vs. Zombies, The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

PopCap Games
Garth Chouteau, 415-602-8147
garth@popcap.com
or
Radiate PR
Laurie Thornton, 650-743-6487
laurie@radiatepr.com

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