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Press release from CNW Group

Canadian Olympic gold medallist Rosannagh MacLennan receives the Birks Canadian Diamond award

Tuesday, September 18, 2012

Canadian Olympic gold medallist Rosannagh MacLennan receives the Birks Canadian Diamond award11:19 EDT Tuesday, September 18, 2012MONTREAL, Sept. 18, 2012 /CNW Telbec/ - Birks, Canada's leading prestige jeweller since 1879, is today announcing that Canada's only gold medallist in London, trampoline athlete Rosannagh MacLennan, is the new recipient of the Birks Canadian Diamond award. The Birks Canadian Diamond, awarded for the first time during the Cannes Film Festival last May, serves to recognize Canadians of different horizons whose talent and accomplishments have allowed Canada to be celebrated on the international stage."It is with great pleasure that we are presenting the Birks Canadian Diamond to Rosannagh MacLennan. This prize was created to celebrate Canadians who allow our country to be applauded internationally through their hard work and success, a statement which describes Rosannagh's performance in London," said Jean-Christophe Bédos, President and CEO of Birks & Mayors Inc. "The Olympic Games are the ultimate championship and everyone around the world recognizes Olympians as the best athletes in their category. We are proud to see Rosannagh excel in front of an international audience while wearing the colours of Canada," he concluded.Through the creation of the Birks Canadian Diamond, Birks draws a parallel between diamonds mined in Canada and pure Canadian talent; both of which shine beyond our own frontiers to delight others around the world. Rosannagh MacLennan is the third recipient of the Birks Canadian Diamond; Canadian film actresses Sarah Gadon and Emily Hampshire were awarded the distinction from Birks at a special ceremony held during the Cannes Film Festival this spring.Birks presented all Canadian medallists in London with a special present to congratulate them on their performance: the brand new, white gold maple leaf pendant (a lapel pin version was especially designed for male athletes), part of the jeweller's new collection to be introduced this fall called LES PLAISIRS DE BIRKS. A total of 57 athletes received a little blue box from Birks with a gold maple leaf pendant or pin as a celebratory gift.Birks has been a partner of the Canadian Olympic Committee since 2010, when the jeweller also served as the Official Jewellery Supplier of the 2010 Vancouver Olympic Games.About BirksBirks was founded in 1879 and developed over the years into Canada's bridal and diamond reference. Today, the Company is the premier retailer, designer and manufacturer of fine jewellery, timepieces and gifts. Birks & Mayors is a leading retailer with 58 luxury jewellery stores in Canada and the United States:  31 stores operate under the Birks brand in most major markets in Canada and 24 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand and one retail location in Orlando under the Rolex brand. Visit www.birks.com.Image with caption: "Canada's gold medallist in London, trampoline athlete Rosannagh MacLennan, is the new recipient of the Birks Canadian Diamond award. The Birks Canadian Diamond serves to recognize Canadians whose talent and accomplishments have allowed Canada to be celebrated on the international stage. (CNW Group/BIRKS & MAYORS INC.)". Image available at: http://photos.newswire.ca/images/download/20120918_C7428_PHOTO_EN_18009.jpgSOURCE: BIRKS & MAYORS INC.For further information: Eva Hartling Director, Public Relations & Events Birks & Mayors Inc. 1-514-397-2496 ehartling@birksandmayors.com