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Press release from CNW Group

Aimia announces closing of acquisition of Excellence In Motivation, Inc.

Monday, September 24, 2012

Aimia announces closing of acquisition of Excellence In Motivation, Inc.16:46 EDT Monday, September 24, 2012MONTREAL, Sept. 24, 2012 /CNW Telbec/ - Aimia (TSX: AIM) is pleased to announce the successful closing of the acquisition, which was previously announced on August 28, 2012, of Excellence In Motivation, Inc. (EIM), a privately-owned U.S.-based full-service performance improvement and business loyalty solutions provider, for approximately US $28 million.The acquisition further advances Aimia's position as a leading full suite loyalty management company delivering world-class channel, employee and customer solutions across all vertical industries, geographies and channels for consumer and business-to-business brands.About AimiaAimia Inc. ("Aimia") is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a US-based private company operating in merchant-funded transaction-driven marketing for electronic banking.Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AIM) and has over 3,400 employees in more than 20 countries around the world. For more information about Aimia, please visit www.aimia.com.Follow us on Twitter: http://twitter.com/#!/aimiainc.SOURCE: AIMIAFor further information: Media JoAnne Hayes 416-352-3706 joanne.hayes@aimia.comAnalysts Trish Moran 416-352-3728 trish.moran@aimia.com