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Press release from CNW Group

Jean Gattuso appointed President of Lassonde Industries Inc.

Wednesday, December 12, 2012

Jean Gattuso appointed President of Lassonde Industries Inc.16:10 EST Wednesday, December 12, 2012ROUGEMONT, QC, Dec. 12, 2012 /CNW Telbec/ -Pierre-Paul Lassonde, Chairman of the Board and Chief Executive Officer of Lassonde Industries Inc. (TSX: LAS.A) ("Lassonde"), is pleased to announce the appointment of Jean Gattuso to the position of President of Lassonde Industries Inc. This appointment is effective immediately. Jean Gattuso will concurrently hold his new position and his current position as Chief Operating Officer of Lassonde Industries Inc. and President and Chief Executive Officer of A. Lassonde Inc., a subsidiary of the group.Jean Gattuso holds a Bachelor of Commerce from McGill University and a Master of Business Administration from Université du Québec à Montréal.A seasoned corporate management professional, Jean Gattuso joined Lassonde Industries Inc. in 1987 as Marketing Director for the subsidiary A. Lassonde Inc. He then successively held the positions in that company of Executive Vice-President, Marketing and Sales Administration; Assistant General Manager; General Manger, and President and Chief Executive Officer.About Lassonde Industries Inc.Lassonde Industries Inc. is a North American leader in the development, manufacture and sale of a wide range of fruit and vegetable juices and drinks marketed under recognized brands such as Everfresh, Fairlee, Flavür, Fruité, Graves, Oasis and Rougemont.Lassonde is the second-largest producer of store brand ready-to-drink fruit juices and drinks in the United States and a major producer of cranberry juices, drinks and sauces.Lassonde also markets specialty food products under recognized trademarks such as Antico and Canton. The Company imports and markets selected wines from various countries of origin and manufactures apple ciders and wine-based beverages.The Company produces superior quality products through the efforts of some 2,000 people working in 14 plants across Canada and the United States. To learn more, visit www.lassonde.com.SOURCE: LASSONDE INDUSTRIES INC.For further information: SEDAR registration number: 00002099 Information: Investor contact Guy Blanchette, FCPA, FCMA, CA Vice-President and Chief Financial Officer Lassonde Industries Inc. 450-469-4926, extension 10782Media contact Stefano Bertolli Vice-President Communications Lassonde Industries Inc. 450-469-4926, extension 10265