The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from CNW Group

Meet The Dancing Piano From Mega Bloks First Builders

Monday, February 11, 2013

Meet The Dancing Piano From Mega Bloks First Builders07:00 EST Monday, February 11, 2013Worldwide leader in preschool construction introduces Billy Beats Dancing Piano at New York Toy FairMONTREAL/NEW YORK, Feb. 11, 2013 /CNW Telbec/ - MEGA Brands Inc. is showcasing its new line-up of Mega Bloks® First Builders™ preschool construction toys at the 2013 American International Toy Fair in New York City, including the all-new Billy Beats Dancing Piano.From the leaders in preschool construction toys, the Mega Bloks Billy Beats Dancing Piano introduces little builders to the fun and joy of creating their very own music. Poised to be the star of the Mega Bloks First Builders line-up for Fall 2013, Billy Beats dances to the beat of 8 different pre-programmed songs or those composed by the budding musician. Billy Beat's colorful light-up keys help teach children to play by following along, and kids will love the piano, wacky DJ and cute animal sounds. As part of the Mega Bloks First Builders system, Billy Beats offers plenty of building opportunities on his keys and "cap", and moms will love the built-in storage for the included blocks."This year, we're introducing lights and sound to our Mega Bloks First Builders line." said Vic Bertrand, Chief Innovation Officer at MEGA Brands. "Our new Billy Beats Dancing Piano brings together the fun of building and music, and provides a wonderful opportunity for parents and kids to build, play and dance together."The Mega Bloks First Builders collection for 2013 will offer a broader range of products than ever before, and will have even more items targeted to little girls including new cute Block Buddy characters as well as new Lil' Vehicles. The addition of animal shaped blocks - completely compatible with all First Builders toys - complements the line by offering children more ways to build and play while taking advantage of the developmental benefits that are the hallmark of all Mega Bloks preschool construction toys.Building on Mega Bloks' successful line of safe and sturdy ride-ons, the collection continues to grow for 2013 with the addition of Jeep licensed vehicles, offered in both boys and girls versions. Kids will love these tough foot-to-floor ride-ons that feature the rugged styling made famous by the iconic Jeep brand.For more information on Mega Bloks preschool products, please visit MEGA Brands at the American International Toy Fair, booth # 751 or www.megabrands.com.About Mega Bloks® First Builders™Over 25 years of creativity and fun for young children keeps getting better! Mega Bloks® First Builders™, the collective name for all Mega Bloks preschool blocks designed for little ones, aged 1+, are a young child's gateway to the joys and wonders of construction toys. These blocks are the perfect tools for educational, imaginative play! They are big and easy for little fingers to assemble as they build and rebuild. A new brand implemented worldwide on all Mega Bloks first block products, Mega Bloks® First Builders™ introduces a fresh graphic look along with many new friendly characters and personalities. In addition, all bags from this line are eco-friendly PVC FREE and practical for storage. Mega Bloks® First Builders™ products are designed to stimulate preschoolers' imaginations and to help develop learning and fine motor skills through discovery and creative play.About MEGA BrandsMEGA Brands Inc. (TSX: MB) is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. For more information, visit www.megabloks.com/Image with caption: "Mega Bloks First Builders - Billy Beats the Dancing Piano 2013 (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20130211_C4449_PHOTO_EN_23497.jpgSOURCE: MEGA BRANDS INC.For further information: Tanya Furci-Argento Communications Specialist - MEGA Brands Tel: (514) 333-5555 ext. 2507 tanyafa@megabrands.com