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Press release from CNW Group

Pollard Banknote Adds Upscale Las Vegas Hotels, The Venetian® and The Palazzo®, to its License Portfolio

Monday, March 11, 2013

Pollard Banknote Adds Upscale Las Vegas Hotels, The Venetian® and The Palazzo®, to its License Portfolio11:45 EDT Monday, March 11, 2013WINNIPEG, March 11, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote), a global leader in the production and merchandising of instant lottery games, is pleased to announce the addition of The Venetian® Las Vegas and The Palazzo® Las Vegas to its licensed products portfolio in the United States.As two of Las Vegas' most luxurious resorts, The Venetian® and The Palazzo® hotels are the world's largest AAA Five Diamond hotels and are a playground to the rich and the wealthy - two words closely associated with the lottery category. Receiving top ratings in the November 2012 Condé Nast Traveler Readers' Choice Awards, The Venetian® and The Palazzo® form the largest and most popular resort complex in the world, and offer patrons a world-class experience, with an award-winning spa, best-in-class restaurants, four Broadway-style theatres, romantic Venice-inspired gondoliers, gorgeous architecture, and even a signature scent."We're very pleased to bring The Venetian® and The Palazzo® - well-established, premium Las Vegas brands - to our lottery clients," remarked Pollard Banknote's Vice President, Marketing, Sina Aiello. "Research has demonstrated that instant ticket players are motivated by the chance to win an aspirational prize, something out of reach in their day-to-day lives. The exclusivity of The Venetian® and The Palazzo® makes these brands a natural fit for the lottery category."In addition to designing, programming, and printing the themed tickets through its Licensed Products team, Pollard Banknote's turnkey licensing program includes trip fulfillment services. Players can win an all-inclusive getaway package that provides the winner with a taste of the best that Las Vegas has to offer. These exclusive packages include return airfare, three nights' accommodation, transportation to and from the airport, private check-in services, tickets to a popular Vegas show, and various other complementary services and upgrades.As part of the license program, Pollard Banknote will offer various options including second chance draws, an interactive virtual casino game, a custom POS program, and broadcast and digital marketing.The Venetian® and The Palazzo® add to Pollard Banknote's sales-driving portfolio of high profile brands that are selected to appeal to the existing lottery player while attracting new players that are brand loyal. Current licenses include Cadillac®, Star Trek™, Tetris®, and Guinness World Records®.About Pollard Banknote LimitedPollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.Forward-looking StatementsCertain statements in this press release may constitute "forward-looking" statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.The names and brands mentioned above are trademarks and/or registered trademarks of their respective owners used under license to Pollard Banknote.SOURCE: Pollard Banknote LimitedFor further information: Sina Aiello Vice President, Marketing Pollard Banknote Tel: 204-474-2323 ext. 560 Fax: 204-453-1375 saiello@pbl.ca