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Press release from CNW Group

Canadians Consumed by Big Brother Canada

Thursday, April 18, 2013

Canadians Consumed by Big Brother Canada

08:30 EDT Thursday, April 18, 2013

Series Continues Breaking Records Across All Platforms

  • One in Six Canadians Have Checked Out Big Brother Canada with over 2.7 Million Coming to it Weekly
  • Fans Stream over 1,000,000 Hours of Video Online in Just Seven Weeks

For more information visit the media site at: www.shawmediatv.ca

To tweet this release: http://bit.ly/113JyNK

TORONTO, April 18, 2013 /CNW/ - Big Brother Canada premiered to record smashing numbers on February 27th on SliceTM and the fan favourite series continues to reach new heights, consistently achieving record high audiences on air and online. The recent Sunday, April 7th episode of Big Brother Canada drew in the season's highest audience to date with a 757.0 (V2+) and 476.3 (A25-54)**.

To date one in six Canadians have sampled Big Brother Canada with over 2.7 million coming to it weekly*. On the nights it airs, Big Brother Canada consistently claims top spot over all entertainment specialty channels (A25-54, W25-54, W18-49)*. Each episode of the series is packed with dramatic twists, unique Canadian inspired challenges and themes, and more spicy 'showmances' than could ever have been predicted. Viewers have become more connected with each passing week, cheering on houseguests from their own regions, gossiping over Emmett Blois and Jillian MacLaughlin's endearing romance and engaging with the beloved Marsha The Moose, who now has her own twitter account.

The 'fan-demonium' doesn't end on air. The multiplatform series that enables fans to make weekly predictions for points on Head of Household and eviction nominations, eavesdrop on the houseguests through live feeds and vote to impact events in the house, draws massive engagement online at bigbrothercanada.ca. Over the last seven weeks, fans have streamed over 1,000,000 hours of video from live feeds.*** This is equivalent to one person streaming video content 24 hours a day for 114 years - an entire life span! At the end of Sunday's episode Canadians were asked to vote for the jury member they'd most like to see return to the house. They accepted the invitation and votes came flooding in, totaling over 500,000 votes. Tune in Thursday night at 10pm ET/PT on SliceTM to find out who Canada voted back in to the house.

"Big Brother Canada has been shattering records since day one and has quickly become a top series this season," said Barbara Williams, SVP of Content for Shaw Media. "Canadians have embraced the wholly interactive experience engaging heavily with the series across all platforms."

Big Brother Canada's record breaking cross-platform success includes the following highlights:

  • The three weekly prime time episodes of Big Brother Canada are three of the top six entertainment specialty programs this season (A25-54 and V2+)*.
  • Since the launch of Big Brother Canada, SliceTM has improved its rank among Specialty channels, moving into the top 10 (#4 for W18-34, #7 for W18-49 and #7 for W25-54)*.
  • Average audience has increased by 77% (A25-54)on SliceTM since the launch of Big Brother Canada*.
  • Big Brother Canada is Shaw Media's number one Canadian reality series this broadcast year.
  • Number of page views to Slice.ca is up 621% year over year with an average of 2.5 million page views to Big Brother Canada content per week - a record number across any Shaw Media site.****
  • One of the most tweeted about topics in Canada, #BBCAN has been trending regularly on twitter over the last seven weeks.

Big Brother Canada continues to air on SliceTM three nights a week on Wednesdays at 9pm ET/PT, Thursdays at 10pm ET/PT and Sundays at 9pm ET/PT, with eviction episodes on Thursdays. Find out this Thursday which jury member Canadians vote back into the house. Big Brother Canada After Dark airs on SliceTM seven days a week from 2am-5am ET/ 11pm-2am PT. Fans can eavesdrop on the houseguests all day via the live feeds at www.bigbrothercanada.ca.

Source:
*BBM Canada PPM Data, 2/28/13 - 3/31/13, Total Canada, Viewers 2+ unless otherwise indicated
**BBM Canada PPM Data, 2/28/13 - 4/7/13, Total Canada, Viewers 2+ unless otherwise indicated
*** Livestream Channel Analytics Report: February 27, 2013 - April 14, 2013
****Adobe Site Catalyst: February 27, 2013 - April 7, 2013

SOCIAL MEDIA LINKS:
Twitter:
@Slice_TV
@BigBrotherCA
#BBCAN
Facebook:
Slice https://www.facebook.com/Slice
Big Brother Canada https://www.facebook.com/BigBrotherCA

SliceTM is a Shaw Media network.

About Shaw Communications Inc.

Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

Subscribe to Shaw Media's press release RSS Feed at shawmediatv.ca/feed. 

SOURCE: Shaw Media

For further information:

For media inquiries, please contact: 

Julia Wilkinson
Publicist, Slice and Twist TV
Shaw Media
julia.wilkinson@shawmedia.ca
416.966.7700

Jaclyn Atwood-Powell
Senior Publicity Manager, Lifestyle Channels
Shaw Media
jaclyn.atwood@shawmedia.ca
416.966.7293

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