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Press release from CNW Group

Softchoice Named Canada's Top Solution Provider by CDN Magazine

Friday, April 19, 2013

Softchoice Named Canada's Top Solution Provider by CDN Magazine

09:00 EDT Friday, April 19, 2013

TORONTO, April 19, 2013 /CNW/ - Softchoice (TSX: SO) is proud to announce it has earned the top spot on Computer Dealer News Magazine's annual ranking of Canada's Top 100 solutions providers. This is the seventh time Softchoice has received this prestigious award. The honor comes after a year of significant milestones, including the launch of Softchoice Cloud, North America's first end-to-end platform for procuring, deploying and managing cloud-based applications.

"Our people really deserve the credit for this accomplishment," said David MacDonald, President and CEO of Softchoice. "Their willingness to embrace change, to take on new challenges and to unleash their potential in the service of our customers, is the reason we've been so successful in becoming the solutions and services company we are today."

The past year was a transformational one for Softchoice. In addition to launching Softchoice Cloud, and increasing its coverage of the SMB market through the expansion of its Territory Sales Division, the Company introduced its first North American-wide managed services offering, Keystone Managed Services™. The Company also completed major upgrades to its internal customer relationship management systems, and welcomed a new team of employees as a result of its acquisition of UNIS LUMIN, a premier Cisco solutions and services partner. These accomplishments have paved the way for continued growth while allowing Softchoice to become a more strategically relevant partner to its clients.

"Our success has been a product of talented people helping clients leverage disruptive technologies such as cloud, collaboration and BYOD to increase their competitive advantage," added Mr. MacDonald. "With our expanded reach in the marketplace and new strategic services offerings, we are positioning ourselves and our clients to succeed in this era of change."

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

SOURCE: Softchoice Corporation

For further information:

Media Contact

Eric Gardiner
Manager of Communications
Softchoice Corporation
416-588-9002 x 2358

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