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Press release from CNW Group

Kobo Aura HD now available at Indigo

Thursday, April 25, 2013

Kobo Aura HD now available at Indigo

07:00 EDT Thursday, April 25, 2013

Kobo Creates New High-Definition eReader for the Passionate Booklover

TORONTO, April 25, 2013 /CNW/ - (TSX: IDG) - Kobo Inc. has announced the launch of the Kobo Aura HD, a limited edition eReader designed for the passionate book lover, available for purchase in-store and online starting today. Indigo Books & Music is delighted to now offer the Kobo Aura HD ($169.99) at all Indigo and Chapters locations and online at www.indigo.ca.

"The Kobo Aura HD offers the best eReading experience for the incredibly passionate booklover, the perfect gift for Mother's Day or any occasion," says Heather Reisman, CEO Indigo Books & Music Inc.

Kobo Aura HD offers the highest-resolution screen available in an eReader today. At 265 dpi, the spacious 6.8" Pearl E Ink touchscreen offers 30 percent more reading surface and the closest experience to print-on-paper - showcasing text and high-resolution images beautifully. The device's 1GHz processor makes page turns fly and is the fastest eReader on the market - 25 percent faster. Kobo Aura HD has 4GB of storage (expandable up to 32GB) to easily store thousands of eBooks, and has a battery life of up to two months, making it the perfect eReader for people with a passion for the written word.

Complementing the sophisticated features of its design, Kobo developed a new user experience for Kobo Aura HD, harnessing its power, speed, and style for easy discovery of new content. True to Kobo standards, each of its 10 fonts were perfected pixel-by-pixel to ensure that no matter which of the 24 adjustable font sizes is selected, Kobo Aura HD displays each letter with perfection. Reflecting the sophisticated nature of its design, the home screen also reflects a new, modern library display.

Early buzz has been building for the new device, with analysts the around the world lauding its design, functionality and ease of use.

  • "You're going to be sorry you bought that Kindle," says Roberto Baldwin, WIRED magazine
  • "The ergonomic design and sharp HD screen makes it the most attractive eReader on the market," says Jay McGregor, Gearburn
  • "Kobo Aura HD the fastest, clearest and most desirable e-Reader to date. " says Greg Kentuck, Press Blue

The Kobo Aura HD is now available at all Indigo and Chapters locations and online at www.indigo.ca.

About Indigo Books & Music Inc.
With books always at our heart and soul at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, Coles and the online channel, www.indigo.ca.

About Kobo Inc.
Kobo Inc. is one of the world's fastest-growing eReading services offering more than 3.2-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. From its Family of eReaders, which includes the Kobo Touch™, Kobo Mini, Kobo Glo and Kobo Arc, to its free, top-ranked eReading applications for Apple®, BlackBerry®, Android®, and Windows® products, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.

SOURCE: Indigo Books & Music Inc.

For further information:

For images and further information please contact:

Janet Eger
Vice President, Public Relations, Indigo Books & Music Inc.
416 342 8561
jeger@indigo.ca

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