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Press release from CNW Group

Make summer entertaining a breeze with a visit to your local grocer

Tuesday, May 14, 2013

Make summer entertaining a breeze with a visit to your local grocer

06:59 EDT Tuesday, May 14, 2013

BRAMPTON, ON, May 14, 2013 /CNW/ - (TSX: L) - Summer is right around the corner and you might be surprised to know that the grocery store can be your one-stop-shop for all your summer entertaining needs!  Whether it's hosting sunny outdoor barbecues or entertaining under the stars, check out your local Real Canadian Superstore® and Loblaws ® locations for more than 88 New and 10 Must Try President's Choice® foods. As well, look for fresh exciting twists on fan favourites from past summers.

"If there's one thing that's universally Canadian, it's that we love when summer finally arrives. This summer, the team behind the President's Choice® brand wants to help free you from the kitchen with a variety of delicious foods and easy-to-prepare meals and entertaining ideas that will impress your guests," says Dana Speers, executive chef, President's Choice® brand.

To help you prepare your grocery list, check out the 2013 President's Choice® Summer Insider's Report® which is available online at pc.ca on May 17 or in-store at Real Canadian Superstore®, Loblaws ®, Your Independent Grocer® , Fortinos ®, Zehrs Markets ®, nofrills® and valu-mart ® locations in Ontario.

Here are six summer entertaining tips from Chef Dana that will help you make this summer your summer of freedom.

Tip #1 - Beef up the Party

Nothing says summer more than the smell of the barbecue! This summer, fire up your grill and serve your guests tasty burgers from our PC® Free From® line. Not only are they all raised without the use of hormones and antibiotics, but they taste great too! Try serving our best-selling PC® Free From® Angus Beef Burgers, or our new PC® Free From® Angus Sliders Mini Angus Beef Burgers both loaded with the rich meaty flavour your guests will love.

Want something different than burgers? Try our new PC® Free From ® Original Smoked Sausages, our new PC® Free From® Hot Dogs,our new PC® Free From® Bacon or our  PC® Free From ® Air-Chilled Boneless, Skinless Chicken Breasts, which are vegetable grain-fed and raised without the use of antibiotics and hormones*.

Tip #2- Liven up your seafood 

Our new line of seafood marinades, dips and finishing sauces can help you create a restaurant-inspired seafood dish right at home for your guests. Try our PC® Provençale sauce, inspired by the fresh seafood dishes of southern France, this coastal Mediterranean sauce is a lively blend of tomato, red wine, fennel and more. Or try our PC® Sicilian Agrodolce sauce, made with olives, raisins and red peppers that capture the flavours of Sicily, or our PC® Tandoori Yogurt sauce that uses traditional Indian tandoor to create a charred flavour, blended with the creaminess of yogurt.

Visit pc.ca to see all the tantalizing flavours and to learn which sauce will pair beautifully with your fish or shellfish!

Tip #3- Get outside and entertain alfresco

Put a twist on traditional barbecue and serve our new PC® Cedar Plank Brie as a mouth-watering creamy appetizer that's sure to wow your guests. The wood protects the luxurious-tasting double-cream Brie from the flames while the charring wood imbues it with heavenly smoke flavour. And to make it as easy as possible, our PC® Memories Of® Tuscany Sauce is included to spread on top and add sweet and tangy notes to the creamy cheese.

Tip #4- Set the bar with summer bevvies

Serving up some knock 'em dead summer beverages will give your guests an experience they won't forget! Our exciting new cocktail recipes such as our Frozen Mango Peach Bellini using our new PC® World of Fruit Mango Juice, or our Coco-Nutty Cocktail that uses our new PC® Coconut Water with Pineapple, are refreshing options you'll want to serve all summer.

Looking to serve something straight up? Try our new delicious PC® Blue Menu® Sodium-Free Mandarin Orange Sparkling Water with natural flavour or our new PC® Sparkling Teas with Green Tea and Honey flavours.

Tip #5- Make D.I.Y. Treats

The crowd will come running when you set out an array of dazzling treats they can use to create their own ice cream masterpieces. Our tasty new flavours of ice cream such as our PC® black label Passion Fruit Ice Cream and our PC® Cream First™ Peanut Butter Ice Cream will surely impress. Or set up your own ice cream bar and the kids will all scream for ice cream! And thanks to our PC® Mini Waffle Bowls, and our new delectable toppings such as our PC® Ice Cream Shop Flavours Sugar Cone Topping or our PC® Dark Sweet Cherries, your cool factor as a host is about to rise sky-high!

Tip # 6- Make your desserts healthier by going Greek!

Admittedly, we're a bit fanatical about finding new ways to offer Greek Yogurt- that's how much we've grown to love it and we're sure your guests will love it too! Our new PC® Passion Fruit Topped Greek Yogurt Cheesecake is a game changer as far as cheesecakes go. It's made with 0% M.F. Greek yogurt so it's tangy and extra fluffy with an exotic fruitiness. Or, try our glorious low-fat Greek yogurt smoothie bars such as our PC® Blue Menu® Greek Yogurt Caramel Smoothie Bars or our PC® Greek Yogurt Strawberry Smoothie.

*all chicken and pork in Canada are raised without the use of hormones

Product samples, regional versions of the President's Choice ® Summer Insider's Report ® and high-resolution images are available.

About Loblaw Companies Limited TSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program. 

SOURCE: Loblaw Companies Limited

For further information:

Loblaw Public Relations Department
905-459-2500/ pr@loblaw.ca

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