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Press release from CNW Group

Shaw Media Specialty Channels Reign over the Competition

Wednesday, May 15, 2013

Shaw Media Specialty Channels Reign over the Competition

13:00 EDT Wednesday, May 15, 2013

Home of Canada's top 5 specialty entertainment programs of the broadcast year including VIKINGS

Shaw Media owns dominant share of top 10/20 ranked specialty channels

For additional materials visit: http://shawmediatv.ca and follow us on Twitter at @shawmediaTV_PR

To Tweet this release, use: http://bit.ly/104BUW8

TORONTO, May 15, 2013 /CNW/ - Shaw Media's specialty channels are experiencing a record season, outperforming the competition in multiple demos and dominating the country's television landscape. With an industry leading growth of 9% (vs Fall 2012**), Shaw Media owns four of the Top 10 and eight of the Top 20 specialty channels and has a complete lock on the top five specialty entertainment programs. In addition, National Geographic Canada , Slice , Food Network Canada and Action , each achieved all-time audience highs in their best seasons ever (A25-54*).

"Our exceptional roster of specialty channels continues to drive massive numbers with many shows breaking new audience levels," said Barbara Williams, Senior Vice President, Content for Shaw Media. "We are so proud of being the home of Canada's favourite shows. Viewers can count on our commitment to deliver the most dynamic programming as we move into what we know will be another successful season."

Shaw Media owned the three biggest premieres of the year, with viewers flocking to HISTORY for The Bible and VIKINGS , and to Slice™ for Big Brother Canada . The series dominate the top five entertainment specialty programs for the year across Adults 25-54 and Women 25-54****. VIKINGS currently reigns as the number one specialty drama of the broadcast year and Big Brother Canada comes in as the number one reality series of the year across specialty****. The newly launched Defiance is well on its way to solidifying its place as a top scripted specialty series. The premiere garnered nearly 750,000 viewers (2+) and 422,000 (A25-54***) and Showcase has picked up the series for its second season.

Highlights :

Shaw Media has 8 of the Top 20 specialty channels (A25-54*)

Channel Rank
HISTORY #3
HGTV Canada #6
Showcase #8
Food Network Canada #9
Slice #13
National Geographic Canada #15
Action #17
TVTropolis #18

8 of the Top 20 specialty channels (W25-54*)

Channel Rank
HGTV Canada #4
Food Network Canada #5
HISTORY #6
Showcase #8
Slice #10
National Geographic Canada #15
TVTropolis #16
Action #20

And 13 of the Top 20 specialty programs (excluding sports/A25-54*)

Program Rank Channel
Vikings #1 HISTORY
The Bible #2 HISTORY
Big Brother Canada (Sunday) #3 Slice
Big Brother Canada (Thursday) #4 Slice
Big Brother Canada (Wednesday) #5 Slice
Counting Cars #8 HISTORY
Counting Cars #9 HISTORY
Pawn Stars #10 HISTORY
Swamp People #11 HISTORY
Yukon Gold #13 HISTORY
Pawn Stars #14 HISTORY
The Bible # 17 HISTORY
American Restoration # 18 HISTORY

*--Source: BBM Canada Meter data, Total Canada, 12/31/12 - 4/21/13 (some data unconfirmed)

**--Source: All data is based on English Specialty stations, Total Canada audiences, M-Su 2a-2a, BBM Canada PPM Data. Dates = Spr'12 (Jan2-May27/12), Fall'12 (Aug27-Dec30/12), Spr'13 (Dec31/12-Apr22/13)

***--Source: BBM Canada, PPM data 4/15/13

**** Source: BBM Canada PPM data, 8/27/12-4/21/13

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE: Shaw Media

For further information:

Chris McDowall
Director of Communications
Shaw Communications Inc.
(416) 967-3132
Chris.Mcdowall@shawmedia.ca 

Jessica Gold 
Senior Manager, Publicity for Factual, Dramatics and Global
(416) 966-7543
Jessica.Gold@shawmedia.ca

Jaclyn Atwood
SR Manager, Publicity/Lifestyle
(416) 966-7293
Jaclyn.Atwood@shawmedia.ca

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