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Press release from CNW Group

Have a coffee and change a life on Tim Hortons Camp Day

Wednesday, June 05, 2013

Have a coffee and change a life on Tim Hortons Camp Day

06:00 EDT Wednesday, June 05, 2013

100% of all coffee sales today will give thousands of deserving children a once-in-a-lifetime experience

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OAKVILLE, ON, June 5, 2013 /CNW/ - Your daily cup of coffee and a donation will make a world of difference to a child in your local community today. Tim Hortons Camp Day - the annual fundraiser that sends economically disadvantaged kids to camp - is back with the goal of sending even more kids to camp.

On Camp Day, Tim Hortons restaurant owners generously donate all proceeds from coffee sales to the Tim Horton Children's Foundation (THCF), helping send kids on an unforgettable, fun-filled camping adventure to help inspire them for a better future. Last year alone, thanks to Tim Hortons guests and through the efforts of more than 3,700 Tim Hortons restaurants, a record $11 million was raised in Canada and the United States.  More than 15,000 kids were able to experience the life-changing impact of a Tim Horton Children's camp.

"The mission of Tim Horton Children's Foundation is to help break the cycle of poverty by giving economically disadvantaged children the skills and mindset to aspire for a brighter future," said Dave Newnham, vice president and executive director, Tim Horton Children's Foundation. "We've seen time and time again that once a child attends our camp, they return home with a more positive attitude and greater confidence about their future.  Our goal is to see more of that with more children.  And, Camp Day is our single-most important fundraiser to help make that happen."

With their purchase of coffee today, Tim Hortons guests directly impact the children in their local communities who are able to take part in the experience of a lifetime. Guests can also help send even more kids to camp by donating in the following ways:

  • Text CAMP to 45678 to donate $5
  • Online at sendakidtocamp.com
  • Rent-a-Tent for a $1 donation in restaurant
  • Rent-a-Cabin for a $5 donation in restaurant

"The success of Camp Day, and ultimately the Tim Horton Children's Foundation, wouldn't be possible without our loyal guests and the generosity and dedication of Tim Hortons restaurant owners and team members," added Newnham.

Tim Hortons restaurant owners work closely with local youth organizations and schools in their communities to identify those kids in their community who would most benefit from an experience at camp. Most often, this camp experience is the first time a child has travelled outside their town or city or has ever experienced camp. During their stay at a THCF camp, kids participate in a wide range of first-class programs and activities designed to build self-confidence, self-esteem and leadership skills. The powerful life experiences learned at THCF camps come at absolutely no cost to the kids and their families.

The Tim Horton Children's Foundation started in 1975 in Parry Sound, ON with just one camp and 200 kids. It now operates six year-round camps across North America and has served more than 180,000 kids through its innovative year-round programming. Children attend one of three types of programs offered, including a traditional summer camp (ages 9-12), a year-round camp serving schools and youth groups (ages 8-18) in the fall, winter and spring, and a five-level youth leadership program focused on building lifelong leadership skills (ages 13-18).

'Like' the THCF on Facebook at facebook.com/timhortonchildrensfoundation and follow @TimHortons on Twitter to join the #CampDay and #THCF conversation.

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks, including lattes, cappuccinos and espresso shots, specialty teas and fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United States and 27 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

About the Tim Horton Children's Foundation 
The Tim Horton Children's Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth living in economically disadvantages home. The Foundation's funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. Since 1975, more than 180,000 children have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children's Foundation, please visit www.thcf.com. 

Image with caption: "Today is Camp Day at Tim Hortons. One hundred per cent of coffee sales are donated to the Tim Horton Children's Foundation which sends more than 15,000 deserving kids to camp each year. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20130605_C5177_PHOTO_EN_27526.jpg

PDF available at: http://stream1.newswire.ca/media/2013/06/05/20130605_C5177_DOC_EN_27533.pdf

SOURCE: Tim Hortons

For further information:

or to arrange an interview, please contact:

Hailey DeDominicis     
Dedominicis_hailey@timhortons.com    
905.337.5349      

Alexandra Cygal
cygal_alexandra@timhortons.com
905.339.5960

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