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Press release from CNW Group

Festivalgoers to Determine the Course of the Les Nuits Magiques Interactive Show!

Friday, August 09, 2013

Festivalgoers to Determine the Course of the Les Nuits Magiques Interactive Show!

09:44 EDT Friday, August 09, 2013

Laurentian Bank and the International Balloon Festival of Saint-Jean-sur-Richelieu Show their Innovativeness for the 30th Anniversary of the Event

MONTREAL, Aug. 9, 2013 /CNW Telbec/ - To be held August 10-18, the 2013 edition of the International Balloon Festival of Saint-Jean-sur-Richelieu definitely promises to be an event not to be missed. This year, Laurentian Bank and the Festival will be presenting Les Nuits Magiques, an interactive show during which festivalgoers will have the chance to determine the course of the presentation simply by sharing the keyword #ExpeBL on the social media.

This highly colourful, entertaining, unifying and interactive presentation conceived by the Festival's Executive Director, Paul Thouin, is based on the age-old theme of man's dream of flying. The public is invited to be active participants in determining the direction of the action during the intermissions of the presentations on August 11, 12, 14 and 15. By sharing the keyword #ExpeBL on the Festival's mobile application, festivalgoers will have a say in how the show evolves. Those who have not downloaded the application will still be able to participate by manually entering the keyword via their personal Facebook, Twitter or Instagram accounts. The shared entries will be compiled and will have an influence on how the show unfolds at certain points along the way. The mobile application and all the details about this technological innovation — a first in the world of hot air ballooning — are available here.

A Great Opportunity to Meet the Pilots!
Visitors both young and old are sure to enjoy the wide range of activities to be offered on the Festival site. For example, Laurentian Bank is inviting festivalgoers to stop by its Little + area. They are also welcome to come meet the pilots and learn all about hot air ballooning during the Laurentian Bank Open Houses to be held on the launch field Monday through Thursday from 3:00 p.m. to 4:45 p.m.

A Prime Spot for Bank Clients
The Bank is extending a special invitation to its clients attending the Festival. Simply by presenting their Laurentian Bank debit or VISA card, they will be able to gain access to the Laurentian Bank Lounge, a prime location from which to watch the balloons take flight, or to just relax with refreshments.

A Most Memorable 30th Edition
Having established their partnership eight years ago, Laurentian Bank and the International Balloon Festival of Saint-Jean-sur-Richelieu are sparing no effort to offer visitors a vibrant and memorable programme of activities to mark the Festival's 30th edition. Moreover, in order to really immortalize their experience, festivalgoers will be offered 30th anniversary souvenir cards, compliments of the Bank.

About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has more than $34 billion in balance sheet assets and $37 billion in assets under administration. Founded in 1846, Laurentian Bank was selected in 2012 as one of the 10 winners of the Canada's Passion Capitalists program in recognition of its sustained success through the promotion of passion within its ranks. The Bank employs more than 4,200 people.

Recognized for its excellent service, proximity and simplicity, Laurentian Bank serves more than one million clients in market segments in which it holds an enviable position. In addition to occupying a choice position among consumers in Québec, where it operates the third largest branch network, the Bank has built a solid reputation across Canada in the area of real estate and commercial financing thanks to its teams working out of more than 35 offices in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank, is a Canadian leader in providing banking products as well as investment accounts and services to financial advisors and brokers, while Laurentian Bank Securities is an integrated broker widely known for its expertise and effectiveness nationwide.

SOURCE: Laurentian Bank of Canada

For further information:

Mélissa St-Pierre
Public Relations Advisor
514 284-4500, extension 3150

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