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Press release from CNW Group

Tim Hortons launches Keurig® compatible single serve coffee cups: The newest way to enjoy Canada's favourite coffee

Monday, August 12, 2013

Tim Hortons launches Keurig® compatible single serve coffee cups: The newest way to enjoy Canada's favourite coffee

08:00 EDT Monday, August 12, 2013

OAKVILLE, ON, Aug. 12, 2013 /CNW/ - Tim Hortons has launched K-Cup® compatible single serve coffee cups, adding to its selection of single serve and at-home brewing options. Compatible for use in Keurig® K-Cup® machines, Tim Hortons guests can now enjoy the fresh taste of Canada's favourite coffee anytime.

Available in regular and decaf, Tim Hortons new single serve coffee cups feature the restaurant's premium blend coffee made with 100 per cent Arabica beans from several of the world's most renowned coffee growing regions. The single serve coffee cups are available in packs of 14 exclusively at participating Tim Hortons restaurants across Canada and timhortons.ca for $8.99 to $9.49.

"Whether in our restaurants, at home or on the go, we want to make it easy for our guests to enjoy a great tasting cup of Tim Hortons coffee," said Dave McKay, vice president, marketing, beverages, Tim Hortons. "The launch of our new Tim Hortons Keurig compatible single serve coffee cups, is yet another way we are able to bring our premium blend coffee to our guests and reinforce our coffee leadership in Canada."

According to Nielsen*, the Canadian single serve market represents approximately 33 per cent of total roast and ground retail sales dollars and continues to experience strong double digit growth.

"We recognize our guests can't always get to one of our restaurants, but still want a cup of Tim Hortons freshly brewed coffee. With nearly 80 per cent of coffee drinkers consuming coffee at home in the past day**, we are pleased to offer a new way to brew Canada's favourite coffee at home," says McKay.

Tim Hortons single serve coffee cups are not licensed by and have no affiliation with Keurig® or K-Cup®.

*Neilsen Markettrack Data, June 2013
**Coffee Association of Canada

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 30th, 2013, Tim Hortons had 4,304 systemwide restaurants, including 3,468 in Canada, 807 in the United States and 29 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

SOURCE: Tim Hortons

For further information:

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905-339-5047

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