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Press release from CNW Group

Media Invitation - Launch of the Guiding Stars® Program

Monday, August 12, 2013

Media Invitation - Launch of the Guiding Stars® Program

11:41 EDT Monday, August 12, 2013

MONTREAL, Aug. 12, 2013 /CNW/ - We are delighted to invite you to the launch of the Guiding Stars program in Quebec. As part of its commitment to empower customers to make healthier choices, Provigo, a member of the Loblaw group, has launched the Guiding Stars program in 107 stores in Quebec.

Available in Loblaws®, Provigo Le MarchéTM and Provigo® banner stores, Guiding Stars is an impartial nutrition navigation program that uses stars on store shelves to highlight nutritious food choices at a glance. The program scores foods based on a patented scientific algorithm and a points system, giving products a rating from zero to three stars (with three stars being the highest rating an item can receive). Foods are rated based on vitamins, minerals, fibre, whole grains, omega-3s, saturated fat, trans fat, added sodium and added sugar.

During this launch event, you will have the opportunity to discover the program and enjoy dishes prepared with healthy foods. Moreover, dietitian Nathalie Régimbal will guide you for a tour of the store to learn how the program supports customers on their journey to living a healthier lifestyle.

Pierre Dandoy, Senior Vice President, Operations, Provigo and Loblaws Québec
Nathalie Régimbal, Dietician
When: August 13, 2013, from 11:30 a.m. to 1 p.m.
Where: Loblaws Angus President's Choice cooking school - 2925 Rachel Street East, Montréal, QC H1W 3Z8 ‎


SOURCE: Loblaw Companies Limited

For further information:

For more information or to confirm your attendance, please contact me.

Jade Lavallée Labossière
Hill + Knowlton Stratégies
514 349-9090

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