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Press release from CNW Group

A&W Rendez-vous to end MS: On Thursday, August 22, support the Multiple Sclerosis Society of Canada

Thursday, August 15, 2013

A&W Rendez-vous to end MS: On Thursday, August 22, support the Multiple Sclerosis Society of Canada

08:00 EDT Thursday, August 15, 2013

For each Teen BurgerTM sold in Canada, $1 will be given to the MS Society of Canada

MONTREAL, Aug. 15, 2013 /CNW Telbec/ - The Multiple Sclerosis (MS) Society of Canada invites Quebecers to contribute to its annual fundraising and MS awareness campaign, which A&W Food Services of Canada Inc. (TSE: AW.UN) has proudly supported for the past five years.

"Since the launch of the annual A&W Rendez-vous to end MS national campaign, over 3,3 million dollars have been raised to fund MS research and services offered to those who must cope with this disease," said Louis Adam, Executive Director of the Québec Division of the MS Society of Canada. "People suffering from multiple sclerosis must live with this illness 24/7. On Thursday, August 22, the public will have 24 hours to act and make a difference in the lives of the estimated 20,000 MS sufferers across Québec. It's a rendez-vous in one of the 100 A&W restaurants in the province!"

Many ways to support the MS Society of Canada
On Thursday, August 22, for each Teen Burger sold in Canada, A&W will give $1.00 to the MS Society of Canada, a leader in the search for a cure for multiple sclerosis. As part of A&W Rendez-vous to end MS , several participating A&W restaurants will also be organizing various fundraising activities, such as games, prizes and raffles, and even visits from the Great Root Bear!

But that's not all! Starting now and until August 22, 2013:

  • Tweet #CruisinForaCause or #RendezVousSP and A&W will donate $1.00 to the MS Society of Canada.
  • Confirm your participation on the A&W Rendez-vous to end MS Facebook page and A&W will donate $1.00 to the MS Society of Canada.
  • Make a donation at rendezvoussp.ca.
  • Purchase a donation cut out or contribute to a collection mug at any A&W restaurant.

"We are most certainly proud of the partnership we've built with the MS Society of Canada and this fundraising event's impact on Canadians suffering from MS and their loved ones, " said Paul Hollands, President and CEO, A&W Food Services of Canada Inc. "With August 22 right around the corner, A&W staff and franchisees are enthusiastic and hope their customers will once again show their generous support this year. We invite hamburger fans to join us in the fight against MS, while enjoying a delicious Teen Burger."

About multiple sclerosis and the MS Society of Canada
Multiple sclerosis is the most prevalent neurological illness among young adults across Canada. It generally manifests among people aged 15 to 40 and its unpredictable effects last a lifetime. Canada has one of the world's highest multiple sclerosis incidence rates. Indeed, an estimated one out of every two Canadians knows someone suffering from MS, and near 100,000 Canadians are currently fighting this disease. The MS Society offers services to those suffering from MS and their families, and funds research to find the cause and a cure for this disease. For more information or to make a donation, please visit mssociety.ca/qc or call 1 800 268-7582.

A&W Food Services of Canada Inc. is a purely Canadian company and one of the most recognized brands within the Canadian food service industry. A&W is the country's second largest hamburger restaurant chains, operating more than 780 locations across Canada. A&W restaurants offer their famous menu, which includes the Burger FamilyTM, Chubby ChickenTM, A&W Root BeerTM and the new Buddy BurgersTM. For more information, visit aw.ca.

SOURCE: A&W Food Services of Canada Inc.

For further information:

To obtain more information or to schedule an interview with spokespersons from the Multiple Sclerosis Society of Canada, Québec Division, or A&W Food Services of Canada Inc., please contact:

Julie Camirand
Massy Forget Langlois Public Relations
jcamirand@mflrp.ca
514 842-2455, ext. 23

Jeanne Sanchez-Bradley
Multiple Sclerosis Society of Canada, Québec Division
jeanne.sanchez@scleroseenplaques.ca
514 849-7591, ext. 2245

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