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Press release from PR Newswire

Shuffle Master, Inc. To Reveal The Flintstones Slot At Australasian Gaming Expo

Monday, August 20, 2012

Shuffle Master, Inc. To Reveal The Flintstones Slot At Australasian Gaming Expo19:44 EDT Monday, August 20, 2012The Flintstones leave Bedrock for the casino floorSYDNEY, Aug. 20, 2012 /PRNewswire/ -- Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) ("Shuffle Master" or the "Company") will unveil its newest slot title, The Flintstones, at the Australasian Gaming Expo ("AGE") in Sydney, August 21 ? 23, 2012.  Product demonstrations will be available at booth 1300.(Photo: (Logo: "We are thrilled to be able to offer such an iconic brand as The Flintstones and we feel confident that it will take center stage at the show," said Adrian Halpenny, President of Shuffle Master Australasia.  "Our game development team worked very hard to deliver a final product that demonstrated meticulous attention to detail in order to maintain the high quality and authenticity of the television series. As a result, The Flintstones is a breakthrough product that is not only highly enjoyable to play as a traditional gaming machine, but also brings the much-loved characters to life with entertaining and engaging features."Since debuting on American television, The Flintstones has endured as one of the most recognized cartoon TV shows of all time and is still shown on TV around the world. The beloved characters of The Flintstones have been a part of our childhoods for decades, and this new game allows us to play and interact with them in new and exciting ways.Preston Kevin Lewis, Managing Director of Warner Bros. Consumer Products ANZ, said, "It is testament to the enduring nature of The Flintstones brand that the likes of Fred, Barney, Wilma and Betty continue to reach new audiences in diverse areas. Shuffle Master is one of the world's leading gaming suppliers and we're sure these fantastic machines will provide consumers with yet another opportunity to fall in love with The Flintstones."Designed to make a big impact on the gaming floor with its broad appeal, The Flintstones is a three-level standalone progressive, low-denomination product with a suite of exciting base games and attractive jackpot prizes. It also introduces Shuffle Master's patented new "mini-reel" feature trigger that ignites the player's anticipation during game play.The game offers three interactive bonus features that provide players with the chance to win jackpots and credit prizes. Each bonus feature evokes classic scenes from the original TV show, such as the ten-pin challenge at Bedrock Bowl, the family night out at The Drive-In and the antics of Fred Flintstone's lovable pet dinosaur in Dino's Dig. Every element has been carefully crafted to captivate players. The Flintstones will feature themed door trims with matching halo lighting, a unique character marquee with a built-in LCD top box, and re-mastered music and sound effects from the original TV show. The three launch games - Lioness, Peacock Garden and Tiger Power - will be supplemented with more games from Shuffle Master on an ongoing basis to keep the installations fresh and exciting.For media enquiries please contact Julia Boguslawski, Vice President of Investor Relations and Corporate Communications for Shuffle Master, at or Samuel Watson at Red Agency on (03) 9426 5340 / FLINTSTONES and all related characters and elements are trademarks of and © Hanna-Barbera. (s12)About Shuffle Master, Inc.Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master's table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at, or on Facebook, Twitter and YouTube. About Warner Bros. Consumer ProductsWarner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.Shuffle Master Forward-Looking Statements:This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: statements regarding our strategy for game development and the integration of The Flintstones into that strategy; our belief that The Flintstones will produce the revenues and earnings we anticipate; our anticipation that The Flintstones will be a commercially successful game that is in-demand by both casinos and their customers.  Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: Shuffle Master's inability to accurately gauge the commercial appeal of its products or of The Flintstones; unanticipated difficulties in integrating The Flintstones into our existing game portfolio; unanticipated changes in the laws, rules or regulations governing gaming and iGaming; and unexpected changes in the market and economic conditions and reduced demand for or increased competition with Shuffle Master's products.    Additional information on risk factors that could potentially affect Shuffle Master's financial results may be found in documents filed by Shuffle Master with the Securities and Exchange Commission, including Shuffle Master's current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K and are based on information available to Shuffle Master on the date hereof.  Shuffle Master does not intend, and assumes no obligation, to update any forward-looking statements.  Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.  SOURCE Shuffle Master, Inc.