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Press release from PR Newswire

Shuffle Master to Present "A Better Game" at This Year's Global Gaming Expo

Wednesday, September 26, 2012

Shuffle Master to Present "A Better Game" at This Year's Global Gaming Expo09:30 EDT Wednesday, September 26, 2012Featuring New Innovations and Evolutionary Products Designed to Drive Greater ROI for CasinosLAS VEGAS, Sept. 26, 2012 /PRNewswire/ -- Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) ("Shuffle Master" or the "Company") today announced that, with its broad-based products and content-rich innovations, it will highlight the theme "A Better Game" during the Global Gaming Expo ("G2E") at the Sands Convention Center in Las Vegas, October 2-4, 2012. Product demonstrations will be available at booth #1241.(Photo: http://photos.prnewswire.com/prnh/20120926/LA81310)(Logo: http://photos.prnewswire.com/prnh/20120304/AQ64113) "With over 50 products on display, our G2E lineup will demonstrate why Shuffle Master is not only a driving force in gaming technology and innovation, but also how our diverse product mix sets us apart as a supplier and a partner to our customers," said Gavin Isaacs, Chief Executive Officer of Shuffle Master. "With new innovation on display in each of our five product categories, this year's show will underscore Shuffle Master's consistent focus on developing cutting-edge solutions and fresh content, which, in turn, leads to 'A Better Game' for our customers and for their players."The Company will feature new innovations in each of its five product categories - utilities, proprietary table games, electronic table systems, slot machines, and iGaming ? and will emphasize how it provides??A Better Shuffle: Faster, Securer, and More Reliable At this year's G2E, Shuffle Master will unveil the DeckMate 2, which offers significant performance and security improvements over its predecessor, the DeckMate.  Debuting in 2002, the DeckMate poker shuffler has been a staple in the poker market and one of the best-selling shufflers of all time.  At 22 seconds, the DeckMate 2's shuffle time is twice as fast as the original and it features optical card recognition, which increases game security and integrity.  A new shuffling method reduces wear on cards and minimizes the need for frequent shuffler maintenance. Other exciting features include an on-board timer, which allows operators to call the "clock", and a remote touchscreen display with an intuitive user interface for card verification.Other Utility offerings highlighted at the show include the MD3 baccarat and blackjack shuffler, which can count and shuffle up to eight decks of cards simultaneously; the one2six multi-deck continuous shuffler; the i-Deal shuffler for single-deck specialty games; the i-Shoe Auto optical card-reading shoe for baccarat and blackjack; the new 24-inch double-sided LCD i-Score baccarat viewer; and the Easy Chipper D chip sorter.?A Better Selection of Entertainment for the PitShuffle Master will launch eight new specialty table games at the show, including:House Money, best described as an ordinary blackjack side bet with an extraordinary twist, is expected to be a major highlight of the booth.  To win the side bet, the player's first two cards must be a straight, pair, straight flush, or Ace-King suited, but the winning doesn't necessarily stop there. The player may opt to add all or part of their side bet winnings to their standard blackjack wager and play continues like a traditional game of blackjack. The main appeal of House Money is that players receive such a unique level of control over their side bet and operators receive the benefit of a higher blackjack hold.Fans of Let It Ride will love Raise It Up Stud Poker, a six-card poker game where the player's three cards are combined with three community cards to make a five-card poker hand. The game is comparable to Ultimate Texas Hold'em, except the player is betting against a pay table instead of a dealer and can win with a pair of 10s or better. Free Bet Blackjack begins like a regular game of blackjack, but offers players the ability to double down and split for free. Players may split any pairs, except 4s and 10-value cards with free re-splitting. Free double bets may be placed on any hard 9, 10, or 11 and are allowed even after splitting. This game will be featured with a Push 22 side bet, which wins if the dealer busts with a point total of 22.Featuring heads up play against the dealer, an optional Trips bonus bet, and a progressive bet, Face Up Stud Poker is sure to impress at this year's show. The player and dealer each get seven cards to make a five-card hand, but the player gets to see the dealer's entire hand before deciding whether to play or fold. A stronger dealer's hand leads to a higher payout if the player beats the dealer.6 Card Fortune Pai Gow Poker is a variation of the popular seven-card game. Both dealer and player receive six cards to make a five-card high hand and one-card low hand. The player wins if both of their hands beat the dealer's two hands.Mulligans are no longer only associated with the game of golf. Three Card Mulligan is a variation of the most popular specialty table game in the world, Three Card Poker. The player and dealer each receive three cards and, if the player doesn't like their hand, they may replace it, while the dealer will automatically re-draw their own hand if it's below a certain rank.?Better Technology for the TableAlso debuting at G2E is Game Manager 2, a new progressive management system.  The enhancements in this next-generation software are a network-based system that allows for multi-level jackpots and fully configurable multiple reserve pools.  Players are able to compete for multiple real-time incrementing meters with just one wager on all of the Company's poker-derivative specialty games like Three Card Poker, Fortune Pai Gow Poker, and Ultimate Texas Hold'em. Previously, players would only be eligible for one real-time incrementing jackpot per round.?A Better E-Table Lineup Than Ever BeforeThe Company will be unveiling the most robust e-Table offerings in its history at G2E, including a myriad of new features for the Rapid line, which combines a live dealer with a touchscreen betting interface, resulting in superior game security and increased productivity for casino operators. Rapid Multi Game includes a multigame feature for optimal flexibility, allowing players to switch between baccarat, roulette, or sic bo without ever having to leave their seats.  Building upon the innovation of Rapid Multi Game, Rapid Fusion takes it a step further, allowing for concurrent play of four games at the same time (e.g. two baccarat, one sic bo, one roulette or three roulette, one baccarat).  The user-friendly interface features tabs, which show table status, countdown, wagers, and results from each game and allow for fast switching between games. Vegas Star Live Roulette provides all the efficiencies of a fully electronic table with the added benefit of a live electronic wheel and ball. The compact design can accommodate multiple player terminals with flexible and configurable bet limits.  Like Rapid Multi Game, Vegas Star Multi Game allows players to select between four games without ever having to leave their seats.  Players can select between roulette, sic bo, baccarat, and craps on a fully electronic table with virtual dealers.Further enhancing the Vegas Star and Rapid platforms, the Company will introduce its new 22-inch Widescreen display, which adds five inches to the original terminal displays.  Widescreen enables greater player interaction and provides for a powerful and compelling user interface.In addition to highlighting the i-Table Roulette at the show, Mississippi Stud will expand the i-Table library and feature the successful 3 Card Bonus side bet. i-Table Ultimate Texas Hold'em will see the addition of a progressive wager, which will allow connectivity to existing felt table progressive jackpots. Additional language options will now be available on the i-Table.?Better Slot Content ? And More of itWith over 25 new and proven titles on display this year, Shuffle Master's slot machine lineup will showcase the Company's deep portfolio of content and highlight its growing success in competitive locals markets.  Based on its debut at the Australasian Gaming Expo in August, The Flintstones* slot machine is sure to generate buzz at G2E. This three-level standalone progressive, low-denomination product features a suite of exciting base games and attractive jackpot prizes along with the Company's new "mini-reel" feature trigger.Adding to the appeal of the highly acclaimed Equinox cabinet, the 32-inch LCD Super Top Box add-on will be prominently displayed and includes four interactive multi-feature games that are triggered randomly. Shuffle Master's slot machine lineup will also feature: Cats, Hats & Bats, Hubble, Bubble, & Trubble, Pink Panther** Returns, Epic Quest, Random Magic, Karnak, Duo Fu Duo Cai Linked Progressive, and many more of the Company's popular titles. All of the titles offer unique features like new mathematical models, new jackpot triggers, and new themes.  This robust roster of content is the driving force behind Shuffle Master's momentum in gaining floor share in a growing number of markets around the globe.  ?A Better Online Gaming ExperienceUsing thin-client, elastic cloud technology, Shuffle Master's cutting edge online platform was built with integration in mind.  Being both customizable and skinnable, the Company's online products are designed to fit seamlessly into a variety of online operations, whether it's real-money gaming where legal or free-to-play web, mobile and social.Shuffle Master's online lineup at G2E will highlight over 10 renowned brands, including top-performing specialty table games like Ultimate Texas Hold'em, Three Card Poker, Casino War, and Let it Ride.  Shuffle Master online games can be embedded into the operator's website with only a few lines of code, the free-to-play offering can integrate casino rewards points to help drive people into brick-and-mortar casinos and encourage new user sign-ups, or be directly integrated into a customer's existing free to play social offering. Content is designed for delivery on nearly every device including PC, Mac, iOS, and Android. Play a demo now at www.playSHFL.com.About Shuffle Master, Inc.Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master's table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com, or on Facebook, Twitter and YouTube. Forward Looking StatementsThis release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: our strategy and ability for innovation and exploitation of our technology, brands, and intellectual property across all of our product lines, including our Shuffle Interactive content; our anticipation that all of our products and game titles will be accepted in all of our markets, will be commercially successful and will be received and in-demand by casinos and their customers; our expectation that our products will perform as they are designed to do and to and will meet our profitability, performance and innovation expectations; our belief that the requirements of our privileged licenses will not be changed, altered or revoked in a manner that would impact our ability to conduct our business or market our products as currently conducted or as we anticipate doing so. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: our unanticipated inability to accomplish our innovation objectives or our inability to accurately gauge the commercial appeal of our products; unexpected changes in the market and economic conditions and reduced demand for or increased competition with Shuffle Master's products; increased infringement on Shuffle Master's intellectual property or proprietary brands; unanticipated changes in the laws, rules or regulations governing gaming and iGaming and the regulation of gaming in all markets.*THE FLINTSTONES and all related characters and elements are trademarks of and © Hanna-Barbera. (s12).**THE PINK PANTHER and all related characters and elements are trademarks of and © 1964-2012 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.SHFL, DeckMate, MD3, one2six, iScore, Easy Chipper, House Money, Raise It Up, Fortune Pai Gow Poker, Three Card Poker, Ultimate Texas Hold'em, Mississippi Stud, Rapid Multi Game, Rapid Fusion, Vegas Star, i-Table, Equinox, Super Top Box, Cats, Hats & Bats, Hubble, Bubble & Trubble, Epic Quest, Karnak, Random Magic and Duo Fu Duo Cai are marks owned by Shuffle Master, Inc. (or one of its wholly-owned companies) in the United States and/or elsewhere.SOURCE Shuffle Master, Inc.For further information: Julia Boguslawski, Investor Relations / Corporate Communications, or Gavin Isaacs, CEO, or Linster W. Fox, CFO, +1-702-897-7150, fax, +1-702-270-5161