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Press release from PR Newswire

Jim Beam Releases Limited-Edition "Distiller's Masterpiece" Bourbon Just In Time For The Races

Wednesday, April 03, 2013

Jim Beam Releases Limited-Edition "Distiller's Masterpiece" Bourbon Just In Time For The Races

09:43 EDT Wednesday, April 03, 2013

Celebrating Kentucky's Horseracing Season, Beam's Most Exclusive Liquid is Available for $199.99 in Limited Quantities Only at the Jim Beam American Stillhouse in Kentucky

DEERFIELD, Ill., April 3, 2013 /PRNewswire/ -- For many, the first Saturday in May is a rare opportunity to watch the most elite horses in the racing industry. But this year, it represents another rare opportunity ? a chance for whiskey connoisseurs to get their hands on a limited-edition release from Jim Beam.

Today, Beam Inc. [NYSE:BEAM], a global leader in premium spirits, and Jim Beam® Bourbon, the world's No. 1 bourbon, announced its release of Jim Beam® Distiller's Masterpiece, an extra-aged Kentucky Straight Bourbon Whiskey barrel finished in Pedro Ximenez (PX)  sherry casks.

"My family has been making bourbon in Kentucky since 1795," said seventh-generation Master Distiller and Jim Beam's great-grandson Fred Noe. "This is a great time to celebrate another Kentucky icon ? horseracing ? with the release of some of our most exclusive liquid. The catch is that you've got to come out to Kentucky and see us to get a bottle."

Bourbon At Its BestThis bourbon expression from Jim Beam is the most exclusive, highest quality offering within the Beam family. Only available at the Jim Beam American Stillhouse in Clermont, Ky., it is:

  • Extra-aged in the optimal rack-house position, determined by Master Distiller, Fred Noe
  • Finished in PX sherry casks, adding a dynamic to its taste that other bourbons can't offer
  • Smooth, rich, full-bodied and mature
  • Packaged in a luxury wooden case
  • 100-proof and priced at $199.99

Jim Beam's American StillhouseThe first stop on the Kentucky bourbon trail, Jim Beam's Kentucky distillery is nestled in the rolling foothills of Clermont, Ky., just 30 minutes from Louisville. Visitors get an up-close and personal look at how the world's finest bourbon is crafted, aged and perfected as they learn all there is to know about this classic spirit. Visit www.americanstillhouse.com to plan a visit and pick up a bottle of Distiller's Masterpiece.

For more information on Jim Beam's world-leading bourbon portfolio and latest innovations ? including Jacob's Ghost?, Devil's Cut®, Red Stag by Jim Beam® and the upcoming Signature Craft product line ? please visit www.JimBeam.com, www.Facebook.com/JimBeam or @JimBeamOfficial.

About Beam Inc.As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

drink smart®

Jim Beam® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol. ©2013 James B. Beam Distilling Co., Clermont, KY

All other trademarks are the property of their respective owners. 

CONTACT:Dan Cohen Beam Inc. 847-444-7657 Dan.Cohen@BeamGlobal.com

SOURCE Jim Beam

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