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Press release from PR Newswire

PHILADELPHIA Launches Two New Products Appealing To Both Sweet And Spicy Lovers Nationwide

Monday, April 08, 2013

PHILADELPHIA Launches Two New Products Appealing To Both Sweet And Spicy Lovers Nationwide

09:00 EDT Monday, April 08, 2013

PHILADELPHIA Spicy Jalapeno Cream Cheese Spread and PHILADELPHIA Snack Delights Hit Shelves Early Spring

GLENVIEW, Ill., April 8, 2013 /PRNewswire/ -- Whether you have a sweet tooth or enjoy a little heat, PHILADELPHIA Cream Cheese has two new products to appeal to your taste buds. The nation's leading brand of cream cheese is introducing this spring two new products to its delicious lineup: Spicy Jalapeno Cream Cheese and PHILADELPHIA Snack Delights.

According to Comax Flavors' 2013 trend predictions, consumers are seeking more intense flavor experiences.  As bold, adventurous flavors continue to trend, PHILADELPHIA has created its two newest products to give consumers what they're seeking: a deliciously exciting taste experience on each end of the sweet and spicy spectrum.

Spicy Jalapeno, the newest flavor of PHILADELPHIA Cream Cheese spread, is made with real jalapenos that pack a punch. This new cream cheese flavor not only adds a hint of heat to a bagel, but is also a great way to add rich flavor to sandwiches, flatbreads and dips. 

"Knowing consumers are becoming more adventurous with their food choices, we didn't skimp on the heat," said Nina Barton, senior director, PHILADELPHIA Cream Cheese. "We weren't afraid to make our new jalapeno flavor actually rather spicy. On the other spectrum, to satisfy our consumers' sweet tooth, we're also introducing another delicious option called Snack Delights that's perfect for an afternoon snack."

PHILADELPHIA Snack Delights has set a new standard as a deliciously dippable, spreadable snack topper, combining PHILADELPHIA Reduced Fat Cream Cheese and real ingredients like luscious chocolate. The product is launching in stores on April 15 and is available in five different flavors, including: Dark Chocolate, Milk Chocolate, White Chocolate, Cinnamon and Caramel. Snack Delights pairs perfectly with pretzels and fresh fruit and allows consumers to create their own snack time masterpiece.

To learn more about both products and get recipes, visit www.creamcheese.com.

ABOUT PHILADELPHIA CREAM CHEESE PHILADELPHIA Cream Cheese, a Kraft Foods Group brand, is America's number one cream cheese. Originally created 140 years ago in New York by dairyman William Lawrence, the brand was named PHILADELPHIA as the city at the time was synonymous with high quality, as was the product. To ensure the quality and delicious taste of its product, PHILADELPHIA always operates with high standards. PHILADELPHIA has 15 flavors of cream cheese products across its original, regular and regular whipped varieties, including 4 reduced fat varieties. The PHILADELPHIA brand has also launched PHILADELPHIA Snack Delights, PHILADELPHIA Cooking Creme and Touch of PHILADELPHIA Shredded Cheese, and also hosts an interactive online community RealWomenofPhiladelphia.com where women from across the country join to swap recipes and entertaining tips. For more information, visit www.creamcheese.com or Facebook.com/LoveMyPhilly.

ABOUT KRAFT FOODS GROUPKraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of $18 billion in 2012.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100. For more information, visit www.kraft.com and www.facebook.com/kraft.  

SOURCE PHILADELPHIA Cream Cheese

For further information: Katie Cosgrove, (630) 315-2968, katie@hensonconsulting.com, or Angela Wiggins, (847) 646-6156, news@kraftfoods.com

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