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Press release from PR Newswire

May is For Miracles: Chico's FAS, Inc. Is Committed to Making a Difference in Children's Lives - One Miracle at a Time

Thursday, April 18, 2013

May is For Miracles: Chico's FAS, Inc. Is Committed to Making a Difference in Children's Lives - One Miracle at a Time

08:05 EDT Thursday, April 18, 2013

Retailer Announces Multi-layer Campaign to Boost Awareness and Raise Funds For Local Children's Hospitals

NEW YORK, April 18, 2013 /PRNewswire/ -- Chico's FAS, Inc., and its family of brands ? Chico's, White House Black Market, Soma Intimates, and Boston Proper ? announce the launch of its third May is For Miracles campaign, a multi-faceted program to raise funds for the 170 Children's Miracle Network Hospitals® (CMN Hospitals) across North America. In 2012, Chico's FAS, Inc. raised over $1.3 million for CMN Hospitals, and this year, the Company hopes to increase its contribution.

Beginning April 18th, Chico's will sell a limited-edition Miracle Bracelet and White House Black Market will sell a limited-edition Creating Miracles Bracelet.  Both bracelets will be sold in boutiques, outlets and online for $20, with $10 from the sale of each bracelet benefiting local Children's Miracle Network Hospitals.  Also, Soma Intimate's will donate 50% of the proceeds from their Sensualities Collection (up to $20,000) and Boston Proper will donate 10% of the proceeds from their Travel Collection (up to $15,000) to local Children's Miracle Network Hospitals through the month of May.  This year, Chico's FAS, Inc. will also serve as the presenting sponsor of CMN Hospitals' Champions program.

In addition, to support May is For Miracles, customers can donate at any of the retailer's 1250+ boutiques nationwide, outlets and online, as well as through the unique online social marketing campaign, Send a Smile. The goal of Send a Smile is to raise funds and put a smile on the faces of thousands of children. In partnership with ePrize, the leader in engagement campaigns across mobile, social and websites, users can create their own card through a customized, mobile-enabled microsite and each brand's Facebook page. Participants can "share" the card creator experience via Facebook, Twitter, email, Google+ and Pinterest. The card will then be printed and delivered to a child being treated in the customer's local Children's Miracle Network Hospital. It's completely free to create a card and Chico's FAS, Inc. will donate $1 for every card created up to $50,000.  

Send A Smile was launched last year, with the hope that the experience will be as special for the sender, as it is for the child who is receiving the card. 

"Chico's FAS and our customers believe in the importance of creating a better future for children in the communities in which our customers live," said David Dyer, President and Chief Executive Officer of Chico's FAS, Inc.  "Through the sale of limited-edition product, percentage of sales benefitting CMN Hospitals, in-boutique and online donations, and our 2013 Send A Smile campaign, we are deeply committed to helping local Children's Miracle Network Hospitals and the millions of kids they treat each year. These children are facing every disease and injury imaginable and they need our help." 

Chico's FAS, Inc. and its brands created this multi-faceted campaign as a call-to-action for new and existing customers. Through the various ways to donate and participate, it is easier than ever for consumers to make a difference in children's lives.

ABOUT CHICO'S FAS, INC. The Company, through its brands ? Chico's, White House | Black Market, Soma Intimates, and Boston Proper, is a women's specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items.

The Chico's brand offers women a combination of great style, one-of-a-kind details and warm personal service. Chico's currently operates 611 boutiques and 100 outlets throughout the U.S., publishes a monthly catalog and offers round-the-clock shopping at

White House | Black Market strives to make women feel beautiful with apparel and accessories in the honest simplicity of black and white and the individuality of styles built from it. White House | Black Market currently operates 406 boutiques and 48 outlets, publishes a catalog highlighting its latest fashions and connects with customers at

Soma Intimates offers beautiful and sensual lingerie, loungewear and beauty. Soma Intimates currently operates 197 boutiques and 16 outlets, publishes a catalog coinciding with key shopping periods and sells direct-to-consumer at  

Boston Proper is a leading direct-to-consumer retailer of women's high-end apparel and accessories and currently operates 2 boutiques. Boston Proper provides unique, distinctive fashion designed for today's independent, confident and active woman. The merchandise focus is about creating a daring, modern style with a sensual feel and is available exclusively through the Boston Proper catalog and website,


Children's Miracle Network Hospitals raises funds for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4.7 billion for kids, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at

SOURCE Chico's FAS, Inc.

For further information: Melanie Cohen-Nathan, Chico's FAS, Inc., (212) 524-6323,

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