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Press release from PR Newswire

Live at 35 is back: Southwest Airlines Announces The Travelin' Taylor Tour

Monday, May 13, 2013

Live at 35 is back: Southwest Airlines Announces The Travelin' Taylor Tour

10:00 EDT Monday, May 13, 2013

Six Inflight Concerts. Six Taylor Guitars. Six Ways to Win!

DALLAS, May 13, 2013 /PRNewswire/ -- Southwest Airlines' Live at 35? concert series has returned with the Travelin' Taylor Tour, a series of six inflight shows featuring current and rising stars spanning multiple musical genres who play Taylor Guitars.  During this unique inflight experience, each featured musician will play a custom , Southwest-themed, GS Mini guitar, a travel-sized guitar known for its impressive big sound and comfortable, play-anywhere size.  Each of the six custom guitars will be given away in a sweepstakes that begins today, and eligible participants can enter through June 14, only on southwest.com/taylortour.

The Travelin' Taylor Tour artists, in order of appearance are Parmalee, The Farm, Vintage Trouble, Good Old War, Taylor Hicks, and Easton Corbin.

For years, Southwest Airlines has innovated the skies by finding unique ways to surprise and delight its Customers.  Each musician will board Southwest flights across the United States on separate days, performing at least two songs Live at 35? (35,000 feet, that is), beginning with Parmalee on May 13.  The tour will conclude with Easton Corbin on May 30.  The artwork for Southwest's custom guitar was designed by a Southwest Airlines Employee, and the guitar itself was constructed by Taylor Guitars.  Click here to see how the custom GS Minis were crafted at one of Taylor's Factory and hear the company's Master Builder, Andy Powers, elucidate on what craftsmanship and quality mean to this top-selling guitar manufacturer. 

ABOUT SOUTHWEST AIRLINES CO.:In its 42nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest is the nation's largest carrier in terms of originating domestic passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet.  The 2011 Southwest Airlines One Report? can be found at southwest.com/citizenship.

ABOUT TAYLOR GUITARS:Founded in 1974, Taylor Guitars is the world's leading manufacturer of premium acoustic and electric guitars.  Renowned for blending an innovative use of modern technology with a master craftsman's attention to detail, Taylor guitars are widely considered the best sounding and easiest to play in the world. Many of today's leading musicians make Taylor their guitar of choice, including Jason Mraz, Steven Curtis Chapman, Zac Brown, Taylor Swift and emerging acts, including Parmalee, Vintage Trouble and many others. For additional information, please visit www.taylorguitars.com

SOURCE Southwest Airlines

For further information: Brooks Thomas, Southwest Airlines, brooks.thomas@wnco.com, 214.792.3335, Chalise Zolezzi, Taylor Guitars, chalise.zolezzi@taylorguitars.com, 619.507.2154

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