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Press release from PR Newswire

Leading Pet Insurance Provider Hartville Group Announces Acquisition by Fairfax Financial

Wednesday, May 15, 2013

Leading Pet Insurance Provider Hartville Group Announces Acquisition by Fairfax Financial

21:34 EDT Wednesday, May 15, 2013

CANTON, Ohio, May 15, 2013 /PRNewswire/ -- The Hartville Group, Inc., one of the oldest and largest pet insurance providers in the US, has announced that it has signed a merger agreement with Crum & Forster's United States Fire Insurance Company, a wholly owned subsidiary of Fairfax Financial Holdings Limited (TSX: FFH and FFH.U).

The agreement is subject to customary conditions and is expected to close in the third quarter of 2013.

Headquartered in Canton, Ohio, Hartville provides pet insurance plans in all 50 states and the District of Columbia under several brand names, including Hartville Pet Insurance and the Petshealth Care Plan.

Hartville also is the only strategic partner for pet insurance with The American Society for the Prevention of Cruelty to Animals® (ASPCA®). As part of this long-standing relationship, Hartville provides and administers plans under the ASPCA Pet Health Insurance name. The ASPCA Pet Health Insurance brand is one of the most popular pet insurance programs in the US.

Crum & Forster, through its Fairmont Specialty and United States Fire Insurance companies, has underwritten Hartville's pet insurance plans since October 2006. No changes in existing policyholders' coverage will occur due to the completion of the agreement, and plans will continue to be underwritten by the United States Fire Insurance Company.

"Hartville has worked very closely with Fairmont Specialty since 2006 to provide high-quality pet insurance coverage at a good value for consumers," said Hartville CEO Dennis Rushovich. "Our existing partnership will help make this ownership transition completely seamless for our customers. It also is important to us that we've found in Fairfax a partner who shares our values."

"We are very excited to have Hartville join the Fairfax group," said Prem Watsa, Chairman and CEO of Fairfax. "This acquisition represents a new phase in our existing relationship with Hartville through Fairmont Specialty. As a result of the vertical integration created by this merger, Hartville's pet insurance programs will be uniquely positioned in the industry to generate sustainable growth."

Hartville's pet insurance plans offer affordable coverage options with proven value for customers. Dogs and cats throughout the US can be covered for accidents, illnesses, wellness care, hereditary and congenital conditions, alternative therapies and behavioral conditions.

Hartville's operations will remain in Canton, Ohio.

Stockholders of Hartville, representing more than 80% of the outstanding shares of common stock, have approved the agreement by written consent and, therefore, no further action or approval by our stockholders is required. Hartville will provide an information statement to all of its stockholders setting forth the detailed information on the merger agreement and notifying the stockholders of their dissenter's rights. Closing of the transaction is subject to various closing conditions contained in the agreement.

At closing, which is anticipated to be in the third quarter of 2013, Hartville stockholders of record on May 15 shall receive in the range of $2.35 to $2.40 for each of their shares upon presentation of their share certificates. Hartville's paying agent will forward transmittal correspondence to each stockholder shortly after closing.

About Fairfax Financial Holdings Limited  Fairfax is a financial services holding company which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management.

About The Hartville Group  The Hartville Group, Inc. is the parent company of Petsmarketing Agency, Inc. (individually and collectively referred to as Hartville Group). Based in Canton, Ohio, the Hartville Group was founded in 1997 and is one of the largest providers of pet health insurance in the US, offering pet insurance through the subsidiary agency under the brand names ASPCA Pet Health Insurance, Hartville Pet Insurance and Petshealth Care Plan. As part of its strategic partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) Hartville Group provides ASPCA Pet Health Insurance. The subsidiary agency is authorized to provide property and casualty insurance in all 50 states plus the District of Columbia. For more information about the Hartville Group, visit  For more information about ASPCA Pet Health Insurance, visit

Follow ASPCA Pet Health Insurance at and @ASPCAPetIns.

Media Contact: Hartville Group Inc. Lisa Hockensmith 330-484-9746 Cell: 330-309-2233


SOURCE Hartville Group, Inc.

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