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Press release from PR Newswire

New Priceline TV Spot Teams William Shatner And Kaley Cuoco With A Russian Bear

Monday, June 03, 2013

New Priceline TV Spot Teams William Shatner And Kaley Cuoco With A Russian Bear

15:30 EDT Monday, June 03, 2013

NORWALK, Conn., June 3, 2013 /PRNewswire/ -- Move over, Big Deal.  Priceline.com has a new big man promoting its Express Deals(sm) hotel reservation service in a TV spot that begins airing this week.  He's none other than mixed martial arts champion and action-film heavy Oleg "The Russian Bear" Taktarov.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/new-priceline-tv-spot-teams-william-shatner-and-kaley-cuoco-with-a-russian-bear-209967371.html

The new spot takes Kaley Cuoco and William Shatner to Siberia, where the Priceline Negotiator's daughter finds her father in a jail cell watched by the beefy Russian guard Taktarov.  They show him how all three can use priceline.com's Express Deals hotel service to escape the harsh Soviet winter and flee to a posh, sun-drenched hotel. 

Taktarov (6 foot, 210 pounds) is a familiar face among martial arts and film fans.  After years of teaching martial arts to members of the Russian military and KGB, he became one of the pioneering competitors when the Ultimate Fighting Championship series launched in the 1990s.  In 1995, he won UFC6 by defeating David "Tank" Abbott.  Other notable career wins were against Marco Ruas, Mark Kerr, and Anthony Macias.  Unlike his loud, flamboyant opponents, Taktarov stood out for his quiet, determined focus inside and outside of the cage. Taktarov is known for never submitting in an MMA fight, and was voted by fans as one of MMA's 10 most popular fighters of all time. After retiring from mixed martial arts, Taktarov went into acting and he has appeared in dozens of action films, including Air Force One, Miami Vice and National Treasure. 

"Oleg's quiet determination and focus on getting the job done, not to mention his martial arts skills, reminds you a bit of the Negotiator and his dogged pursuit of the best travel deals," said priceline.com's Chief Marketing Officer Brett Keller.  "Oleg is also a visual reminder of just how big the deals are with our Express Deals hotel service.  We believe that this new spot with Oleg will be a bit hit among mixed martial arts and action film fans, who are familiar with his work."

The spot showcases priceline.com's family-friendly Express Deals hotel reservation service, where customers don't have to bid and can get quality hotel rooms (even choosing their bedding type in some cases) at savings of up to 45% over published rates.  Express Deals customers view a page that includes amenities (pool, gym, on-site restaurant, etc.), special freebies (free breakfast, free Internet, free parking, etc.), star level, neighborhood, guest satisfaction scores on a 1-10 scale, and a special sale price.  Many hotels participating in Express Deals allow customers to choose their bedding type (1 king, 2 doubles, etc.).  Many of the hotels are pet friendly.  After booking at the discounted price, the name of the specific hotel is revealed. 

About The Priceline GroupThe Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations. The Priceline Group is composed of five primary brands - Booking.com, priceline.com, Agoda.com, KAYAK and rentalcars.com, and several ancillary brands.  The Priceline Group provides online travel services in over 180 countries and territories in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.

Booking.com is the number one online hotel reservation service in the world, offering over 295,000 hotels and accommodations (as of May 3, 2013), and is available in 41 languages. More recent counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express DealsSM, where travelers can take advantage of hotel discounts without bidding. Agoda.com is an Asia-based online hotel reservation service that is available in 38 languages.  Rentalcars.com is a multinational rental car service, offering its reservation services in over 6,000 locations and providing customer support in 40 languages.  KAYAK's websites and mobile apps allow people to easily compare information from hundreds of travel sites at once.

For Press Information: Brian Ek (203) 299-8167 brian.ek@priceline.com

For Investor Relations: Matthew Tynan (203) 299-8487 matt.tynan@priceline.com

SOURCE Priceline.com

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