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Press release from PR Newswire

Valassis Hosts 'Dynamic Differences in the Haves and Have Nots' Webcast on June 18

Monday, June 10, 2013

Valassis Hosts 'Dynamic Differences in the Haves and Have Nots' Webcast on June 18

15:18 EDT Monday, June 10, 2013

Webcast Explores How to Reach These Important Groups With Effective Media and Messaging

LIVONIA, Mich., June 10, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), a leader in intelligent media delivery, announced today that it will host a free webcast from 2 to 3 p.m. ET Tuesday, June 18 focused on the Haves and the Have Nots, two very different consumers groups?who they are and how their media usage and their shopping habits differ.  

Therese Mulvey, Valassis Vice President of Marketing Intelligence, will present solutions on how to connect, influence and activate these consumers wherever they plan, shop, buy and share. This is the fourth year Mulvey has shared her expertise of the evolution of the consumer landscape in this popular Valassis Webcast on the media and consumer landscape.

"The new consumer landscape is one of 'Have' and 'Have Nots' with a shrinking middle class," Mulvey said. "These diverse groups have created a challenge for those who want to advertise to them as they are very different."

The Have and Have Nots are based on the current phenomenon that 40% of U.S. households account for 75% of the income and 60% of the households 25% of the income. Based on the mean household income, households that make $62,000 and above are considered Haves and under $62,000 are Have Nots.  The webcast will explore the media habits and usage for both income-based audiences, what channels they're shopping, what quick service restaurants (QSRs) they frequent and which brands they prefer, and what ultimately motivates each group to buy.  

Highlights of the webcast include:

  • The Have Nots might not have the money, but they do have the numbers.  Find out in which categories they outspend the Haves;
  • These groups have different buying styles and tend to respond to different offer types; and
  • On the surface, the Have Nots and Haves have similar media habits, but a closer look at each groups' composition shows us just how different they really are. 

To sign up for the June 18 free webcast, go to:  http://bit.ly/19PbjzW.  For more information, please call 1-877-529-5001 or email Valassis@valassis.com.

About Valassis Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.  Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services, Inc. Valassis consumer brands include RedPlum® and save.com. Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit Valassis.com.

Cautionary Statements Regarding Forward-looking Statements This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; possible consolidation in our client base, a significant decrease in the number of stores in our in-store retailer network or a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; governmental regulation or litigation affecting aspects of our business, including laws and regulations related to the internet, internet-related technologies and activities, privacy and data security; potential security measure breaches or attacks; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; a reduction in, or discontinuance of, dividend payments or stock repurchases; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

For further information: Caitlin Leddy, SHIFT Communications, Cleddy@shiftcomm.com, 617-779-1830; or Mary Broaddus, Valassis, broaddusm@valassis.com, 734-591-7375

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