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Press release from PR Newswire

Nature Valley® Expands Beyond Traditional Granola Bars with Two New Product Launches

Monday, June 10, 2013

Nature Valley® Expands Beyond Traditional Granola Bars with Two New Product Launches

11:21 EDT Monday, June 10, 2013

Category Innovator Introduces Nature Valley Soft-Baked Oatmeal Squares and Protein Granola

MINNEAPOLIS, June 10, 2013 /PRNewswire/ -- While some brands may think outside the box, Nature Valley thinks outside the bar ? the granola bar, that is. Today, Nature Valley announces two new great-tasting, versatile products: Nature Valley® Soft-Baked Oatmeal Squares and Nature Valley® Protein Granola. Nature Valley's new soft-baked oatmeal product and loose, bagged granola make it easier to enjoy the taste of Nature Valley on the go.

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"Consumers have been asking for different variations of our classic Nature Valley granola bars for years. First, we responded with different flavor and texture combinations ? from sweet and salty, to nuts and fruit," said Michelle Peterson, Associate Marketing Director for Nature Valley. "Now, we're tackling new product lines that consumers have been asking for, and that complement our core business as the creator of the granola bar category."

Nature Valley Soft-Baked Oatmeal Squares

New Nature Valley Soft-Baked Oatmeal Squares are made with 100 percent natural whole grain oats and are soft-baked to perfection. Each square contains 12 to 16 grams of whole grains and is 160 calories or less, making it an ideal morning snack that pairs well with coffee, tea or juice. Available in two delicious flavors ? Peanut Butter and Cinnamon Brown Sugar ? Nature Valley Soft-Baked Oatmeal Squares are now available at retailers nationwide with a suggested retail price (SRP) of $3.89 for a six-bar box.

Nature Valley Protein Granola

New Nature Valley Protein Granola makes it easier to enjoy the taste of Nature Valley anytime, anywhere. Made with natural ingredients, each serving contains 10 grams of protein and at least 23 grams of whole grain (48 grams of whole grain recommended daily) found in the granola aisle at retailers nationwide. Nature Valley Protein Granola is delicious and versatile: it can be sprinkled on yogurt, enjoyed with milk or to satisfy mid-day cravings. The product is available in two varieties ? Oats 'n Honey and Oats 'n Dark Chocolate ? with a SRP of $4.49 for an 11 ounce bag.

To learn more about the Nature Valley franchise, visit or the Nature Valley Facebook page.

About Nature Valley®

Nature Valley created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley offers 10 great-tasting granola snacks: Crunchy Granola Bars, Sweet & Salty Nut Granola Bars, Chewy Trail Mix Bars, Granola Thins, Yogurt Granola Bars, Roasted Nut Crunch Bars, Granola Nut Clusters, Protein Bars, Soft-Baked Oatmeal Squares and Protein Granola. In addition to supporting the National Parks Conservation Association, Nature Valley is the Official Granola Bar of the PGA TOUR, Champions Tour and Nationwide Tour, the United States Ski and Snowboarding Association, Nature Valley NASTAR, Cross Country Ski Areas Association, Vail Resorts and Myrtle Beach Golf Holiday. In addition, Nature Valley is the title sponsor of the Nature Valley First Tee Open at Pebble Beach and the Nature Valley Grand Prix.

SOURCE Nature Valley

For further information: Kristin Flynn, Cone Communications, (617) 939-8443,, or Mike Siemienas, General Mills, (763) 764-6364,

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