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Press release from PR Newswire

Will You Flip For Cabo?

Tuesday, June 11, 2013

Will You Flip For Cabo?

06:30 EDT Tuesday, June 11, 2013

LOS CABOS TOURISM BOARD, IN PARTNERSHIP WITH HAVAIANAS, COMING TO THE GROVE LOS ANGELES FOR FIRST ANNUAL #FlipForCabo DAY ON JUNE 26

LOS CABOS, Mexico, June 11, 2013 /PRNewswire/ -- The Los Cabos Tourism Board announced today plans to bring the experience of vacationing in the popular Mexican resort destination to The Grove Los Angeles through a major consumer event -- #FlipForCabo -- on June 26 from 11am to 7pm.

(Logo: http://photos.prnewswire.com/prnh/20130611/NY29623LOGO)

Branded #FlipForCabo through a partnership with popular luxury flip-flop brand, Havaianas, the event will aim to drive consumer traffic to The Grove's central park area with live entertainment, cooking demos, trip giveaways and a series of authentic Cabo experiences. Havaianas will be on-site with its signature Make Your Own flip flop cart, and stations including "Flip for Spa", "Flip for Golf", "Flip for Family", "Flip for Fun", "Flip for Food" will enable consumers to experience, hands-on, a different aspect of vacationing in Los Cabos. The Mexico Tourism Board along with twelve of the destination's top hoteliers will be on-site to provide attendees with information on their respective properties, mariachi and folkloric dancers will perform live, and a cooking demo with passed appetizers from Chef Tadd Chapman of Cabo's renowned Tadd Chapman Restaurants will give event-goers a true "taste" of the destination.

Additionally, thanks to a partnership with Alaska Airlines, consumers will have the opportunity to enter to win one of four 5-day / 4-night trip giveaways for two to Los Cabos during the event by signing up for more information via iPad kiosks in the center of the park area. In addition to airfare via Alaska Airlines, hotel giveaways will include stays from Esperanza, an Auberge Resort, Casa Dorada Los Cabos Resort & Spa, Dreams Los Cabos Suites Golf Resort & Spa and Hotel El Ganzo, the destination's newest boutique property.

"As Los Angeles remains our top market for international travel to the destination, we could not have chosen a better city for our first large-scale consumer event in the U.S.," said Los Cabos Tourism Board Director, Eduardo Segura. "With the involvement of Havaianas, Alaska Airlines, and many of the top offerings in Cabo, we are certain this event will be a major success."

The #FlipForCabo hashtag will become widespread on social media prior to event day at The Grove. Kicking off June 18, the Los Cabos Tourism Board -- in conjunction with Alaska Airlines and The Westin Resort & Spa Los Cabos -- will offer one lucky Facebook user the opportunity to enter to win a 5-day/4-night vacation to the destination via a #FlipForCabo Sweepstakes. Additionally, through a partnership with Havaianas, consumers will have the opportunity to win a free pair of the popular footwear through photo sharing on Instagram and Twitter leading up to and during the event.  Be sure to like and follow Los Cabos Tourism Board's social media channels to participate in the #FlipforCabo fun.

Los Cabos, located at the tip of the 1,000-mile long Baja Peninsula, is home to award-winning hotels, resorts, championship golf courses, rejuvenating spas, world-class sport fishing, and was the host city for the G20 Summit of global leaders in 2012. With a unique landscape of dramatic desert and white sand beaches, Los Cabos is an exotic escape within easy reach of most U.S. and Canadian cities. For more information, images and videos from Los Cabos, please visit www.visitloscabos.travel, follow us on Twitter @LOSCABOSTOURISM and visit us on Facebook, YouTube, Pinterest and Instagram.

Havaianas are the original and best flip-flops in the world. An affordable luxury perfected since 1962, every pair is still lovingly designed in Brazil. Havaianas embody the energy and passion of one of the most exciting countries in the world, keeping feet happy for over 50 years with hundreds of colorful, fun designs and the highest quality rubber.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves 95 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates North America Airline Satisfaction StudySM for six consecutive years from 2008 to 2013. For reservations, visit http://www.alaskaair.com.  For more news and information, visit the Alaska Airlines Newsroom at http://www.alaskaair.com/newsroom.

CONTACT:

Rose Capasso

Carolyn Izzo Integrated Communications

rcapasso@ciicnews.com

845/358-3920 x12

SOURCE Los Cabos Tourism Board

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